Brandsays content strategy and press relations
Brandsays was created based on the expertise of Nameshield, a leading player in the protection of brands on the Internet for more than 20 years.
It is a unique prevention solution enabling brands to instantly alert Internet users about the reliability or lack of reliability of a website they are visiting. With Brandsays, the brand lists reliable or fraudulent sites, and can act instantly to prevent risks for itself and its customers. Based on a powerful technology that is unrivalled in the market, the solution works on both desktop and mobile devices. It has already been chosen by the UEFA to secure the sales of Euro tickets.
Context and objectives
With 800,000 jobs and 15 billion euros lost due to counterfeiting, no sector is now immune to online counterfeiting and the consequences are serious, particularly in terms of public health – when it comes, for example, to the counterfeiting of pharmaceutical, food or children’s products – but also for the economy. Although they are aware of the dangers and consequences of counterfeiting, brands, which are the first to be affected by this issue, are often powerless and helpless, particularly in the face of the lack of suitable digital tools.
The Yucatan agency’s mission was to counsel Brandsays and to promote its solution to brands, marketing and communication professionals, but also to the consumer.
Missions
- Audit and creation of an editorial strategy
- Drafting and distribution of press releases
- Drafting and distribution of bylined articles
- News jacking
- Organization of interviews
- Writing and promotion of case studies.
- Writing of blog posts
- Creation of infographics
References
