Developing the media visibility of the Choose & Work coworking concept
Created in 2016, Choose and Work is a workspace booking platform. Its purpose is to reference the offer of workspaces in order to meet the growing demand of professionals looking for flexible and modular hosting solutions.
Context and objectives
The Yucatan agency’s press relations consultants have been working to promote Choose and Work as an innovative start up offering new types of digital services to all types of companies, from coworkers to international groups. They supported the Choose & Work managers in the BtoBtoC media exposure of the concept.
- Increase the legitimacy of Choose and Work through content creation: application cases, expert opinions, pitch angles and interview organization.
- Develop the notoriety and visibility of Choose and Work through the start-up, economy, business, corporate, BtoB tourism, real estate and management/HR medias.