France Atelier launch campaign
France Atelier is a complete and innovative workshop management solution.
France Atelier revolutionizes the world of garage equipment thanks to its unique phygital solution in Europe which allows the technical, financial and administrative follow-up of workshops. It is also a marketplace for the rental or purchase of equipment and consumables. France Atelier addresses all the players managing and maintening a fleet of rolling equipments.
Context and objectives
The Yucatan agency has assisted France Atelier by providing counsel regarding the implementation of the campaign to launch its offer. The objective was both to structure the messages to facilitate the understanding of itscomplete and innovative workshop management concept and to ensure maximum media coverage starting with the launch.
- Definition and structuring the messages
- SEO-oriented design of the website tree structure and contents
- Drafting the press documents
- Market watch
- Organization of interviews