Yucatan, press relations agency, is committed to working with you closely to provide recommendations, adapt your communication and implement PR programs aligned with your objectives and your market, in France and abroad.
Our media relations support
Press relations are essential to the establishment and the protection of your image.
In a very noisy media landscape, communicating your news is not enough to make your voice heard and build a sustainable image that will create adhesion among your partners and customers.
Based on a detailed analysis of your positioning and your objectives, we detect and create the opportunities that will allow you to make your voice heard in the media.
Corporate press relations
Build or rebuild your image, work on your awareness and reputation in order to position you successfully in your field, make the difference with your competitors, reassure your investors and partners, strengthen your employer brand, anticipate the crisis.
B2B press relations
Be a recognized player in your sector, make your know-how visible and distinguish yourself from your competitors, nourish an environment that favors the choice of your solutions and services.
B2C press relations
Create or strengthen your brand awareness among the mass audience, create adherence to your values, influence opinion, educate for new usages, promote a product or service.
Measuring the effectiveness of PR actions
We measure the effectiveness of the actions with indicators that can be understood by all and adapted to the resources implemented:
- Measurement of the actions deployed: interviews by target, number of actions deployed, press attendance at events, etc.
- Exposure measurement: number of clippings by media type, opportunity to be seen and share of voice
- Measurement of target conversion: opinion and commitment (reputation evolution, community growth), and behavior (number of leads, market share, impact on sales, etc).