Press and public relations | Healthcare & biotech
Biotechnologies, pharmaceutical firms, medtech, e-health or solutions dedicated to healthcare organizations: the Yucatan public relations agency supports you in your respective phases of development, in France and abroad.
From investor relations to the announcement of clinical trial results, our teams of PR consultants have expertise in the world of research, life sciences and technologies that are transforming the healthcare sector and industry.
Our skills
- Press and public relations consultants specialized in the field of health and biotech.
- A team of science writers.
- The support of the Worldcom Public Relations Group partners to support you in your operations worldwide.
- A deep expertise in the rules of communication and the components of language used in the health sector.
- Knowledge of the investor ecosystem in the biotech world.
Our references
The Rhumatech Alliance and Observia, in partnership with Cochin Hospital, has launched FormaRIC, a free platform designed to optimize the management of CIR, which improves symptom monitoring, offers educational content for patients and caregivers, and facilitates the flow of information within the medical team.
MissionsCommunication consultingPublic relations
Permobil is a global leader in advanced mobility solutions for people with disabilities. The company designs and manufactures power and manual wheelchairs, seating and positioning solutions, and power assist systems. Built on an evidence-based innovation approach grounded in clinical research, Permobil develops personalized technologies to enhance the independence and quality of life of its users.
MissionsPublic relationsEditorial communicationEvent communication
Posos is a pioneering medtech company specializing in AI-assisted medical prescriptions. Its CE-certified Class IIb prescription modules and HAS-approved medication database enable medical software editors to secure prescriptions and accelerate regulatory compliance in both ambulatory and hospital settings.
MissionsPublic relations
FAQ
What are the specific considerations for media relations in the healthcare sector?
Healthcare is one of the most demanding sectors in communications. Two factors in particular set it apart. First, regulatory and ethical constraints: all public statements are tightly regulated, especially around therapeutic claims, clinical results, and advertising for health products. Imprecise wording can create legal exposure for the organization. Second, the high level of media segmentation: consumer media, medical and scientific press, healthtech and innovation outlets, and institutional media all operate with different codes, proof standards, and expectations. An effective healthcare PR strategy therefore depends on two imperatives: rigorous content and precise media targeting.
What services are included in Yucatan’s PR offering for healthcare, biotech, and medtech organizations?
Our agency handles press releases and press kits, relationships with journalists specializing in healthcare and innovation, thought leadership, executive communications support, fundraising announcements, key opinion leader (KOL) outreach, and regulatory monitoring. We also offer media training, media and competitor monitoring, crisis communications, support at major conferences and trade shows, and event communications.
In such a highly regulated sector, Yucatan’s value lies as much in the rigor of its messaging as in the precision of its media targeting.
What levers does Yucatan activate to publicize a medtech or biotech fundraising round?
Our support for announcing a fundraising round covers four stages. Upstream, we prepare messages and materials—press releases, Q&As, and talking points—in coordination with scientific and legal teams to ensure each statement is compliant. We then manage embargoes with priority media outlets to maximize impact at the chosen moment. After the announcement, we monitor coverage and interview requests, then build on the visibility achieved through investor communities and professional networks. This support can apply both to interim Phase 1/2 results and pivotal Phase 3 results.
In the event of a crisis, is Yucatan able to provide support?
Yes. Yucatan provides crisis communications support in two areas: advance preparation, including scenario planning, crisis messaging, and media training; and real-time management, including crisis assessment, response strategy, coordination of communications, and live monitoring. All communications are systematically aligned with regulatory and ethical requirements.
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