Top

Agence Relations Presse, Communication et Marketing Digital - Yucatan

/ Sectors / Environment and Energy PR and Digital Agency – Paris (France)

Environment & Energy

Press relations | Environment & Energy

Major climatic and environmental issues have been at the heart of our customers’ concerns for many years.

Our public relations agency has accordingly developed a sectorial expertise around sustainable development, environmental protection, climate, CSR, green business, energy efficiency, renewable energies and recycling.

Our skills

  • Press relations consultants support you on a day-to-day basis: from the definition of messages to the implementation of your communication around major CSR issues.
  • Transport, energy, industry, climate: from innovative start-ups to large international groups, our public relations agency addresses all types of companies.
  • Our consultants position your experts in the key events of your ecosystem.
  • Digital marketing and the organization of your events are also part of our expertise in order to increase your visibility.

Our references

PTx Trimble

PTx Trimble™ is a joint venture between AGCO and Trimble dedicated to precision agriculture innovation. The company develops farmer-centric technology solutions covering the entire crop cycle: soil preparation, seeding, water management, crop protection, nutrient management and harvesting. A leader in mixed-fleet solutions, PTx Trimble stands at the forefront of smart farming and autonomous agriculture technologies, driving both performance and sustainability for farming operations.

Missions
Public relations

BWT France

BWT France is one of the largest subsidiaries of the Austrian group Best Water Technology (BWT), the European leader in water treatment.

Missions
Communication consulting
Public relations

Certinergy & Solutions

By promoting the accomplishments of Certinergy and its clients, the company is able to position itself as a leading expert on the major issues related to the decarbonisation of industry, energy savings, new forms of mobility, renovation of public places, collective housing and tertiary buildings.

Missions
Public relations
Editorial communication
Communication consulting

FAQ

What are the specific considerations for media relations in the environmental sector?

The environmental sector is one of the most exposed to media scrutiny. Four factors set it apart:

  • The risk of greenwashing, which means every claim must be documented and verifiable.
  • The scientific complexity of the subject matter, which requires genuine technical expertise to communicate the issues accurately.
  • The polarization of public debate, which calls for clear and resilient messaging.
  • A rapidly evolving regulatory framework—covering transparency requirements, unfair commercial practices, consumer rights, duty of care, and more—that directly shapes what companies can and must communicate.

What services are included in your media relations offering for the environment and energy sector?

Our PR services include press releases and press kits drafting, relationships with journalists specializing in environment and energy, thought leadership development, and support for executive speaking opportunities.

We also provide regulatory and competitor monitoring, crisis and online backlash management, event communications, expert content strategy, and media training.

In a sector under constant scrutiny, Yucatan’s value lies in its ability to craft strong, verifiable, and distinctive messages without ever exposing clients to greenwashing risk.

How do you promote cleantech innovation through media relations?

Promoting cleantech innovation through PR means solving a difficult equation: making a complex technology accessible without slipping into promotional language that journalists quickly reject. Our approach is based on four principles:

  • Anchor the narrative in measurable results using concrete impact data rather than generic claims.
  • Document scientific and technical credibility through patents, certifications, academic partnerships, and similar proof points.
  • Position the CEO as an industry expert through thought leadership.
  • Target the media with the right angles, using major regulatory or climate-related events to amplify visibility.

How can greenwashing be avoided in media relations?

Greenwashing is rarely the result of bad intent. More often, it comes from imprecision, exaggeration, or a gap between rhetoric and reality. Our approach is based on four principles:

  • Communicate only what can be proven and quantified through a clear methodology.
  • Align messaging with actual actions rather than presenting a limited initiative as a company-wide transformation.
  • Anticipate objections by testing messages against the toughest questions.
  • Integrate the regulatory dimension. For example, European anti-greenwashing rules require increasing care in wording.

Does Yucatan support clients in their relationships with non-media stakeholders?

Yes. Depending on each client’s needs and context, we support relationships with investors and shareholders, public authorities and institutions, associations and NGOs, and the management of high-impact situations that require coordinated communications across stakeholder groups.

In every case, our role is to ensure a consistent overall communications strategy and message alignment across these different audiences.

References

See more