PR agency and event communication | Automotive & Mobility

The automotive sector is both passion-driven and fast-changing, while also operating under constant regulatory pressure. Six dimensions set it apart:

• A highly segmented media landscape—consumer, specialist, B2B, and mobility—where each audience has its own codes and key journalists.
• The ongoing debate between internal combustion and electric vehicles, which shapes sector communications and requires messaging that is coherent over time.
• Environmental and regulatory issues, which demand the same rigor as in the environmental sector to avoid greenwashing risk.
• A strong culture of automotive heritage, which creates emotionally driven media coverage around events, collections, and motorsports.
• The management of test drives and product trials, which is a core capability in a sector where direct journalistic experience matters greatly.
• A highly competitive market with new entrants—including Asian manufacturers and mobility players—that makes media differentiation more strategic than ever.

Our agency handles press releases and press kits, relationships with automotive journalists, thought leadership, executive and expert commentary, management of test drives and media trials, support at automotive shows and events, audio and video content creation, and event organization—including press trips, press conferences, and product presentations—designed to give journalists a distinctive and memorable experience.

We also provide competitor intelligence, media training, social media and influence support, and crisis communications.

Automotive is one of Yucatan’s longstanding areas of expertise. Our dedicated team brings a strong media network, deep knowledge of the ecosystem—manufacturers, suppliers, aftermarket players, motorsports, and events—and the ability to create content that meets the sector’s editorial and creative standards.

Promoting automotive innovation requires a combination of technical rigor, emotion, and perspective in a sector where journalists are exceptionally well informed.

Our approach is based on four principles:

• Bring innovation to life rather than simply describing it through test drives, demonstrations, and press trips that generate authentic and impactful coverage.
• Anchor innovation in the major debates shaping the sector—electrification, connectivity, and sustainability—to give it editorial reach beyond the product itself.
• Activate the right media circles simultaneously, including specialist automotive outlets, business press, tech media, and mainstream media, with angles tailored to each audience.
• Extend visibility over time through a content strategy that maintains media interest well beyond launch day.

Yes. Through its connection to the Franco European Group, Yucatan organizes custom events ranging from press conferences, press trips, and product launches to conventions, seminars, festivals, trade shows, and roadshows. The agency can manage events for 10 to 100,000 attendees and ensures both media coverage and social amplification.

Promoting innovation in soft mobility means connecting product use, real-world impact, and urban context. Our approach is built on four pillars:

• Anchor the narrative in real use cases and concrete data rather than technical specifications alone.
• Position the innovation within major urban and environmental conversations such as congestion, air quality, public policy, and urban planning to give it broader editorial relevance.
• Activate the right media circles at the same time—including mobility media, environmental media, mainstream outlets, and institutional media—with angles tailored to each audience.
• Create experiences and engage specialized influencers who produce authentic, energetic content with strong organic reach.