Press relations | IT BtoB, IT BtoC & start-ups
IT BtoB and BtoC: software vendors, digital service companies, solution integrators, digital device manufacturers, start-ups: the Yucatan press relations agency contributes to the reputation of all IT solutions and innovations, for both business and consumers.
For more than 20 years, our PR consultants have been at the heart of key IT challenges: digital transformation, automation of business processes and high-tech products for consumers.
Our skills
- A perfect understanding of the key aspects of digitalization for business, society and people.
- A recognized expertise in supporting international companies setting up in France and French companies wishing to communicate abroad.
- Experience of national and international events and your influence spheres.
- A 180° offer at the service of your visibility and your objectives: public relations, digital and events.
Our references
Nextlane Group is Europe's leading digital ecosystem for automotive business management. The company provides car dealers and manufacturers with a comprehensive software suite covering the entire automotive journey: inventory management, sales, aftersales, accounting and invoicing.
MissionsPublic relationsEditorial communication
Integral Ad Science (IAS) is the global benchmark platform for digital media quality measurement and optimization. The company provides advertisers, publishers and social platforms with reliable, enriched data to ensure ads are served to real audiences in safe and suitable environments.
MissionsPublic relationsEditorial communication
Techinnov is France's leading innovation event, organized by the Essonne Chamber of Commerce and Industry in partnership with the Paris Île-de-France Chamber of Commerce and Industry. Since its creation 20 years ago in Orly, then its development in La Défense before moving to the Parc Floral de Paris, Techinnov has established itself as the major business convention dedicated to the financing and growth of innovative companies.
MissionsCommunication consultingPublic relationsEditorial communication
FAQ
What are the specific characteristics of media relations in the IT and tech sector?
The tech sector is one of the most competitive areas for media relations. The media landscape is highly segmented—consumer, B2B, and specialized verticals such as AI, cybersecurity, and cloud—and each segment has its own editorial codes and criteria. Newsrooms are flooded with pitches, so what breaks through is a strong angle, proprietary data, or an executive with a clear point of view on an important issue. Thought leadership is often more effective than product announcements. Tech journalists also have high technical standards, so the agency must understand the product well enough to explain it clearly without oversimplifying or distorting it.
What services are included in Yucatan’s media relations offering for tech companies?
Our services include drafting press releases and press kits, liaising with technology journalists, thought leadership, executive commentary, fundraising announcements, media and competitive monitoring, and organizing events such as product launches, press conferences, and industry roundtables.
In addition, Yucatan provides media training, crisis management, expert content strategy, and social media influence programs.
In a sector where the battle for attention is constant, Yucatan offers its tech clients a dual capability: mastery of the editorial codes of the specialist press and the ability to build a distinctive narrative in a crowded ecosystem.
What types of tech companies does your agency support?
IT and technology are among Yucatan’s longstanding areas of expertise. We support companies at every stage of development, from early-stage startups and scaling companies to mid-sized businesses, major tech groups, investment funds, and venture capital firms focused on the sector.
Our experience spans the major tech verticals, including B2B SaaS, cybersecurity, artificial intelligence, cloud and infrastructure, deep tech, and hardware. In these areas, message precision and technical credibility are non-negotiable.
Regardless of a company’s stage of maturity, our approach remains the same: build a differentiated narrative, target the right media, and establish lasting visibility and credibility within its ecosystem.
What support do you provide for publicizing the launch of a tech product?
We provide comprehensive support for technology product launches, including editorial angles and key messages, press material development, targeted media outreach, and spokesperson preparation.
Before the launch, we manage embargoes, coordinate publication timing, organize product testing when appropriate, and, where relevant, arrange events or one-on-one briefings with key journalists.
At the same time, we activate complementary levers such as thought leadership, social media, and industry community engagement to create momentum that goes beyond media coverage alone.
Does the agency support tech clients in the event of a security incident, data leak, or online backlash?
Yes. These situations affect reputation, customer relationships, and legal obligations—particularly around GDPR. Our support includes advance preparation through risk mapping, crisis messaging, and media training, as well as real-time management through crisis assessment, response strategy, coordination of communications, and live monitoring across media and social platforms. In the tech sector, speed of response and message consistency across channels make all the difference.
References
