Press Relations Management and Visibility Development for Accessiway
AccessiWay is one of Europe’s leading digital accessibility specialists, dedicated to digital inclusion. The company helps organizations transform their digital services by making them more accessible, inclusive, and fully compliant with regulatory standards – for everyone, regardless of physical or cognitive limitations.
With recognized expertise, a team of digital accessibility specialists, and an innovative technological approach, AccessiWay has already helped over 1,500 European companies accelerate their transition toward sustainable and responsible digital inclusion.
Context and objectives
As a tech PR agency, Yucatan aims to establish AccessiWay as France’s digital accessibility leader by highlighting its technological expertise to mainstream and specialized media, key clients, and building trust and credibility in the market.
Missions
- Promote AccessiWay’s corporate and product news to French media as the foundation of strategic communications
- Secure qualified and consistent media coverage in mainstream and specialized press outlets
- Distribute company key messages and reinforce legitimacy with decision-makers
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