Media relations and Content Creation for Integral Ad Science (IAS)
Integral Ad Science (IAS) is the global benchmark platform for digital media quality measurement and optimization. The company provides advertisers, publishers and social platforms with reliable, enriched data to ensure ads are served to real audiences in safe and suitable environments. IAS solutions help improve campaign viewability, strengthen brand safety and maximize return on investment for both advertisers and publishers. IAS has established itself as the global standard for trust and transparency in the digital advertising ecosystem.
Context and objectives
Yucatan, as a PR agency specializing in innovation and IT, has been supporting Integral Ad Science in its media strategy in France since 2017. In a rapidly evolving digital advertising market, where brand visibility, ad fraud prevention and brand safety have become top priorities, the agency builds IAS’s credibility and profile among major advertisers, media outlets, publishers and ad sales houses. Yucatan positions IAS as an essential player in trust and transparency within the French digital advertising ecosystem.
Missions
- Media relations and thought leadership: design and execution of media relations campaigns to maintain IAS’s leadership in the French digital media quality market and raise its profile among key decision-makers.
- Expert positioning and content strategy: development of strategic content focused on market vision and business value to position IAS as a go-to authority on digital advertising trends, while tailoring technical messaging to specialist audiences when relevant.
- Audience expansion and media outreach: extending IAS’s visibility beyond specialist adtech media to business, marketing and executive press, reaching new decision-maker profiles among both existing clients and prospects.
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