Press Relations Management for Norton Motorcycles in France
Founded in 1898, Norton is the legendary British motorcycle brand embodying over a century of technical excellence and performance. A pioneer in motorcycle engineering, Norton built its reputation on timeless principles: minimalist design, functionality, and absolute control on the road.
Today, Norton redefines its heritage by combining this historical philosophy with a resolutely contemporary vision. Norton motorcycles embody a minimalist approach: modern, focused on essentials, and functionally driven. Exceptional materials combined with precision engineering deliver ultimate performance and absolute control, offering unparalleled handling on the road. Norton’s revival marks the return of a British icon in the premium motorcycle segment, merging heritage with innovation.
Context and objectives
Yucatan supports Norton in promoting its comeback in both the specialized and mainstream French press. The agency drives the launch of new motorcycle models in close coordination with the British headquarters and European press relations partners in Germany and Spain. As an agency recognized in the automotive and mobility sectors, Yucatan showcases Norton’s iconic heritage and contemporary renaissance to French motorcycle and lifestyle media, consolidating the brand’s return as a leading name in the premium motorcycle segment.
Missions
- Manage comprehensive press relations for Norton with specialized motorcycle and lifestyle media in France.
- Support Norton at major French motorcycle shows, particularly the Lyon 2-Wheels Show, ensuring optimal media visibility and press coverage.
- Organize and coordinate official press trips in close liaison with British headquarters, offering exclusive test rides and factory visits for journalists.
- Adapt and distribute all press materials highlighting Norton’s new models and design philosophy.
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