Press Relations campaigns for ADENES
ADENES is an undisputed French leader in insurance expertise and services, with 5,000 employees and over 1,600 experts across 150 agencies in France. Recognized by all major insurers in the market, the group handles all types of claims (damage, liability, construction, automobile) for businesses, professionals, individuals, and local authorities. ADENES offers a comprehensive and innovative ecosystem of services (prevention, restoration, project management, delegated management) to ensure optimal customer experience.
Context and objectives
Yucatan supports ADENES in amplifying its visibility among business media outlets and specialized insurance press. As a press relations agency, it leverages ADENES’ strategic news while reinforcing its positioning as the undisputed leader in the French insurance expertise market. Through an integrated approach combining media relations and sector-specific communications, Yucatan positions ADENES as the reference expert for major insurers, industry decision-makers, and insurance professionals across France.
Missions
- Publicize ADENES’ strategic news to business media and specialized insurance press outlets
- Reinforce ADENES’ positioning as the undisputed leader in the French insurance expertise market
- Foster meaningful exchanges with journalists covering the insurance sector
References
Acquis
Press Relations Management and Content Writing for Acquis
Acquis is the European leader in specialized insurance programs for leased equipment. Leading asset finance brands and leasing companies from 16 European countries trust Acquis’ outsourced insurance solutions to enhance their financing offerings, create customer added value, and accelerate revenue growth.
Context and objectives
Yucatan supports Acquis in building visibility among media outlets and financial decision-makers across France. As a press relations and digital marketing agency, it leverages Acquis’ strategic news while establishing its undisputed leadership in the leased equipment insurance and equipment financing market. Through an integrated approach combining media relations, editorial content, and specialized communications, it positions Acquis as the reference expert for financial decision-makers, leasing companies, and major asset finance players across Europe.
Missions
- Develop innovative narratives tailored to the niche of leased equipment insurance and equipment financing
- Propose original, sector-specific news angles to generate qualified media coverage
- Create thought leadership content through blog articles, expert opinion pieces, and LinkedIn posts
- Leverage industry studies and data to establish Acquis’ authority and expertise in the sector
References
Seventure Partners
Press and digital communication for Seventure Partners
Seventure Partners is a leading European private equity firm that has been investing since 1997 in innovative companies with high growth potential in three main areas: digital technologies in France and Germany, life sciences throughout Europe as well as in Asia, Israel and North America, and sport and well-being in France.
Seventure Partners is a subsidiary of Natixis Investment Managers. Natixis is the corporate, investment and financial services bank of Groupe BPCE.
Context and objectives
The Yucatan’s PR consultants are in charge of developing Seventure Partners’ reputation and the recognition of the expertise of its investment teams, highlighting its specialized funds and its portfolio of innovative companies, in the press and on social networks.
Context and objectives
The Yucatan’s PR consultants are in charge of developing Seventure Partners’ reputation and the recognition of the expertise of its investment teams, highlighting its specialized funds and its portfolio of innovative companies, in the press and on social networks.
Missions
- Drafting and distribution of press releases
- Drafting and placement of opinion papers
- Managing relations with journalists
- Daily monitoring sent to internal teams
- Co-management of the twitter account
- Production and distribution of a bi-monthly external newsletter
- Search for speaking opportunities
Client testimonial
“When I was looking for a PR agency a few years ago (2014), Yucatan was recommended to me by one of its clients. I did some meetings and decided to choose Yucatan exclusively for our public relations work in France.
Since then, we have been very satisfied. Yucatan has an excellent network, is results-oriented and client-focused, has excellent listening skills to understand our needs and a proactive and competent approach to suggest creative ideas to promote our brand and our team. This is definitely a PR agency that I would recommend. In fact, I’ve recommended it to several of our portfolio companies who have used their services.”
Isabelle de Crémoux, CEO de Seventure Partners.
References
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