Press relations & influence and content production
Founded in 1991, Mega international is a global software company and recognized market leader. The company partners with customers to improve governance and accelerate transformation by leveraging technology. Mega helps companies better analyze how they can operate and make the right decisions to accelerate the creation of value.
The Hopex Platform connects business, IT, data and risks perspectives in a single place that integrates across an entire company’s ecosystem. The Mega services team partners with customers to deliver projects with a pragmatic approach.
Context and objectives
Yucatan supports Mega International for press relations, content production and influencers research.
Missions
- Writing, localization, and distribution of press releases
- Drafting and placing of expert opinion pieces
- Expert speaking opportunities in the media
- Influencer research and engagement strategy
lient testimonial
“In 2020, we chose Yucatan as our press relations agency to increase our brand visibility and assert our leadership in the business and IT B2B press.
Four years later, we have tripled our press coverage and strengthened Mega’s reputation as a market leader.
Thanks to the support of Caroline and her teams, we have established a relevant voice on the challenges of digital transformation in the service of businesses and their sustainable growth. A solid collaboration, backed by genuine expertise and tangible results.”
Olivia Ouadia, Communications Manager, Mega International.
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