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Agence Relations Presse, Communication et Marketing Digital - Yucatan

/ Sectors / Fintech and Bank PR and Digital Agency – Paris (France)

Fintech & Bank

PR and communication agency | Fintech & Financial industry

Technology has made it possible to create new services for both business and consumers. The transformation of retail, the evolution of our behaviors and regulations have accelerated the transformation of the financial sector. The Yucatan press relations and communication agency has been working for many years with start-ups and major groups in this sector.

Our solid expertise in the financial sector allows us to identify the right communication levers to develop your visibility and your reputation whether you are a historical player or a start-up.

  • Perfect knowledge of the influence drivers in the finance sector.
  • Consultants who are involved, rigorous and pro-active with a deep understanding of the sector’s major issues: regulatory issues, consumer experience, banking digital transformation, artificial intelligence, blockchain, biometrics…
  • 180° support, including strategic positioning, public relations, digital marketing and event management.

Our references

ADENES

ADENES is an undisputed French leader in insurance expertise and services, with 5,000 employees and over 1,600 experts across 150 agencies in France.

Missions
Communication consulting
Public relations

Acquis

Acquis is the European leader in specialized insurance programs for leased equipment. Leading asset finance brands and leasing companies from 16 European countries trust Acquis’ outsourced insurance solutions to enhance their financing offerings, create customer added value, and accelerate revenue growth.

Missions
Communication consulting
Public relations
Editorial communication

Seventure Partners

Seventure Partners is one of Europe's leading private equity firms that has been investing since 1997 in innovative companies with high growth potential.

Missions
Public relations
Communication consulting

FAQ

What are the specific characteristics of media relations in the fintech and banking sector?

The financial sector is one of the most regulated and exposed areas of communications. Five factors set it apart:

  • Strict regulatory constraints—from the AMF, ACPR, and European rules—that require systematic content review before publication.
  • The sensitivity of financial topics and the high reputational risk involved, especially with financial journalists, who are among the most demanding.
  • The battle for trust, particularly for fintechs and neobanks, which must legitimize their model alongside established players.
  • Rapid technological change, which requires complex innovations to be translated into accessible narratives.
  • Cyber risk, which makes crisis preparedness essential in a sector where a security breach can immediately affect customer confidence.

What services are included in your media relations offering for fintechs and financial services organizations?

We handle press releases and press kits, relationships with journalists specializing in finance and fintech, executive positioning as thought leaders, fundraising announcements, and support during major industry events.

We also provide competitor monitoring, crisis management, event communications, content strategy, and media training.

What levers does Yucatan activate to publicize a fintech fundraising round?

To announce a fundraising round, we activate five complementary levers:

  • Media relations targeted at three groups of outlets: business and financial media, fintech and innovation media, and mainstream tech press.
  • Executive thought leadership before and after the announcement so the round fits into a consistent narrative.
  • Management of the announcement and embargoes to coordinate publication timing and maximize impact.
  • Activation of the fintech ecosystem—events, investor communities, and professional networks—to amplify visibility among the right audiences.
  • Particular attention to wording to ensure compliance with AMF and ACPR requirements.

References

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