360° support – from global digital strategy to public relations – for the launch of the French brand Whisper Yachts, which aims to sustainably transform the yachting industry
The Collective Story, a group of 4 expert communication agencies, and Yucatan, a public relations agency, have been selected by Whisper Yachts to manage the international launch of the brand and its 360° communication support. Orchestrated by d-story in charge of designing the brand platform and digital strategy, Conceptory (social media and influence), 1788! (events and trade shows), Storyne (content production) and Yucatan (public and press relations) are joining forces to deploy a long-term communication strategy with the brand.
Whisper Yachts designs and manufactures yachts powered by solar electric motors that allow for more responsible sailing while preserving our oceans. The company is one of the main players in the transformation of the yachting industry, which is increasingly being asked to make the energy transition. Whisper Yachts is leveraging French-style innovation to reduce the carbon impact of its luxury catamarans on the environment by 90%. They plan to become a year-round supplier of renewable energy thanks to the electricity generated by the yachts’ solar panels, which will be redistributed to the network of ports and marinas. The brand ambitions to conquer 10% of the market by 2027.
“We are proud to support players such as Whisper Yachts in their launch because we are committed to provide brand strategies and experiences that make a difference. At The Collective Story, each of our actions are thought out in terms of their environmental impact as much as their business impact. The strategy chosen by Whisper Yachts is based on these two strong pillars and is in perfect harmony with the brand’s DNA” said Michaël Illouz, CEO of The Collective Story.
“We are delighted to collaborate once again with The Collective Story, whose values we share, especially when it comes to a project as ambitious as Whisper Yachts. Beyond its ambitions, Whisper Yachts is represented by a solid and experienced team, and it is this type of project that we like to promote in the press” added Caroline Prince, Director at Yucatan.
