Press Relations campaigns for ADENES
ADENES is an undisputed French leader in insurance expertise and services, with 5,000 employees and over 1,600 experts across 150 agencies in France. Recognized by all major insurers in the market, the group handles all types of claims (damage, liability, construction, automobile) for businesses, professionals, individuals, and local authorities. ADENES offers a comprehensive and innovative ecosystem of services (prevention, restoration, project management, delegated management) to ensure optimal customer experience.
Context and objectives
Yucatan supports ADENES in amplifying its visibility among business media outlets and specialized insurance press. As a press relations agency, it leverages ADENES’ strategic news while reinforcing its positioning as the undisputed leader in the French insurance expertise market. Through an integrated approach combining media relations and sector-specific communications, Yucatan positions ADENES as the reference expert for major insurers, industry decision-makers, and insurance professionals across France.
Missions
- Publicize ADENES’ strategic news to business media and specialized insurance press outlets
- Reinforce ADENES’ positioning as the undisputed leader in the French insurance expertise market
- Foster meaningful exchanges with journalists covering the insurance sector
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