Press Launch of a New Strategic Offering for Claranet
Claranet is a leading French digital transformation provider founded in 1996, with 3,000 employees worldwide and 900 staff in France. The company generates over €600 million in revenue and supports more than 10,000 clients on critical challenges: Cloud, cybersecurity, compliance, applications, data, and artificial intelligence. Through recognized expertise and agile, customized services, Claranet enables clients to succeed in their digital transformation journey and drive business growth.
Context and objectives
As a tech press relations agency, Yucatan supports Claranet in launching Clovis, its innovative sovereign artificial intelligence solution designed for enterprises. Through an integrated approach combining media relations and sector-specific communications, Yucatan positions Claranet as a trusted strategic partner—beyond its historical image as a hosting provider—by highlighting Clovis’ comprehensive capabilities combining generative AI and agentic AI. This strategy prioritizes mid-market companies (ETI) and local authorities managing sensitive data, showcasing Claranet’s competitive advantages and Clovis’ sovereign benefits to secure and accelerate their digital transformation.
Missions
- Develop strategic messaging for key vertical targets: Finance/Insurance, Healthcare/Mutual Insurance, Local Authorities, Business, IT, and regional media audiences
- Reinforce Claranet’s sovereign positioning and credibility as a trusted provider
- Highlight Claranet’s sustained growth and international presence
- Strengthen client proximity and deep understanding of client challenges
- Affirm Claranet’s comprehensive approach covering the entire IT value chain
- Showcase multiple certifications and recognized expertise across all service lines
- Demonstrate Claranet’s capability to support Fortune 500 companies, mid-market enterprises (ETI), and SMEs
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