Press Relations and Editorial Strategy for Techinnov
Techinnov is France’s leading innovation event, organized by the Essonne Chamber of Commerce and Industry in partnership with the Paris Île-de-France Chamber of Commerce and Industry. Since its creation 20 years ago in Orly, then its development in La Défense before moving to the Parc Floral de Paris, Techinnov has established itself as the major business convention dedicated to the financing and growth of innovative companies. The event creates a unique forum for exchange, bringing together research laboratories, startups, large groups, and investors, generating nearly 8,000 professional meetings at each edition. Every year, more than 2,000 participants discover the 700 startups present and identify opportunities for partnership and financing.
Context and objectives
Since 2020, Yucatan has been assisting the Essonne Chamber of Commerce and Industry with editorial design, media coverage, and speaker recruitment for Techinnov, a major innovation event in France. The agency’s teams are amplifying Techinnov’s reach among all key players in the ecosystem: investors, startups, major contractors, and research laboratories. Yucatan is positioning itself as a true strategic partner for the event, ensuring media visibility for the convention and the startups that win the Techinnov Awards.
Missions
- Adapt and develop Techinnov’s key messages for different target audiences (investors, startups, large corporations, research laboratories) by showcasing innovation, financing, and partnership opportunities.
- Write all press materials, press releases, expert opinion pieces, and thought leadership content to amplify Techinnov’s visibility among specialized and national media outlets.
- Support the Essonne Chamber of Commerce in identifying and recruiting high-profile speakers and strategic partners to enhance the event’s attractiveness.
- Host and orchestrate the Techinnov Innovation Awards ceremony, highlighting winning startups and generating optimal media coverage.
- Create and produce Techinnov’s official podcast showcasing innovations, success stories, and key issues in the French entrepreneurial ecosystem.
- Define and implement premium partnership strategies and paid media campaigns to amplify Techinnov’s reach and visibility among target audiences.
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