Press Relations and Communications for Domaine Vidame
Once the legendary Citroën automotive testing ground, Domaine Vidame is being reborn as a one-of-a-kind automotive resort. Set across nearly 1,000 hectares in La Ferté-Vidame, this iconic French site has been acquired by a group of passionate private investors and reimagined around four complementary pillars: Hospitality, Events, Automotive, and Museum & Heritage. With over 27 km of tracks, 90,000 m² of garages and technical facilities, two high-end eco-responsible hotels, and a unique collection of more than 400 motorcycles, Domaine Vidame is positioning itself as a leading hub for sustainable mobility — open to the public and automotive industry professionals alike.
Context and objectives
Yucatan has been supporting Domaine Vidame from the very start of its launch, helping to build brand awareness and media credibility across automotive, lifestyle and business press. The first major public milestone: the Rétromobile 2026 show in Paris, where Domaine Vidame makes its debut appearance. Yucatan’s strategic objective is to position the project as a landmark destination at the intersection of automotive heritage, innovation, and the energy transition — while highlighting the site’s strong local commitment to job creation, training, and regional attractiveness.
Missions
- Develop and distribute launch press materials to automotive, heritage, lifestyle and business media.
- Build key messages and Q&A documents to ensure consistent, on-brand communication across Domaine Vidame’s four strategic pillars.
- Manage Domaine Vidame’s media presence at Rétromobile 2026: press visibility on stand, journalist scheduling and interview coordination.
- Conduct on-site media reconnaissance to prepare upcoming press visits and announcements.
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