The agency : press relations, corporate communication, consumers and event
From consulting to execution, the Paris-based communication and press relations agency Yucatan supports you at every stage of your communication strategy, in France and internationally.
Our senior consultants provide you daily consultancy and support to connect you to your audiences: journalists, influencers, clients, partners, investors…
Press and public relations
Our consultants and senior PR professionals will help you develop your brand awareness, increase your media exposure, influence your market and protect your reputation.
Recognized by clients for its expertise in terms of strategic support and tactical execution, Yucatan is also appreciated by journalists for its responsiveness and professionalism.
Digital marketing and communication
We support you to develop your notoriety, increase your visibility on the Internet, acquire, engage and retain your customers.
Our consultants help you to identify and understand your targets, to build and deploy your marketing and digital communication strategy. They bring you their know-how to communicate the right information, on the right channels, in the right formats (extending your PR visibility on social networks, emailing campaigns, editorial communication and content marketing, etc.).
Event communication
Thanks to our affiliation to the Franco American group, we are able to offer you tailor-made events, from 10 to 100,000 people, to mediatize them and extend the experience on social networks.
International public relations
For over 20 years, Yucatan has been a member of the Worldcom Public Relations Group, the world’s largest network of independent agencies.
As such, our clients benefit from the expertise and creativity of more than 2,000 communications professionals in 115 cities, 49 countries and 6 continents.
FAQ
What services does the Yucatan communications agency offer?
Yucatan offers a comprehensive range of communications services, including media and public relations (corporate, B2B, and B2C), communications strategy, marketing and digital communications (social media, SEO, GEO, paid search, and content marketing), event communications, and crisis communications. The agency provides both strategic consulting and hands-on operational support.
In which sectors does the Yucatan agency operate?
Yucatan works across a wide range of industries, including IT and technology, industry and construction, environment and energy, automotive and mobility, healthcare, fintech, medtech, and more. This sector diversity broadens the agency’s perspective and strengthens its recommendations for companies of all sizes, from startups to large international organizations.
How large is the Yucatan agency?
Based in Paris, Yucatan is a boutique media relations and communications agency composed primarily of senior consultants. This structure allows for strong leadership involvement, personalized client support, and a high level of responsiveness. The agency prioritizes the quality of its guidance and long-term relationships with clients.
Who runs the Yucatan communications and media relations agency?
The agency is chaired by Christophe Rollet (CEO of the Point S Group) and Lionel Roques (CEO of the Franco Européen Group). Their companies each hold a 50% stake in Yucatan. Day-to-day operations are managed by Caroline Prince, the agency’s Chief Operating Officer, who joined the company in 1998. The team consists of experienced PR consultants supported by a management team that remains closely involved in client work.
Does Yucatan support executives in their personal communications?
Yes. Yucatan provides dedicated support for executive communications, including media training, public speaking preparation, personal branding, social media optimization—particularly on LinkedIn—and thought leadership strategy.
Is Yucatan able to support its clients internationally?
As a member of the Worldcom Public Relations Group, Yucatan can mobilize a network of more than 2,000 professionals across 49 countries to support companies in their international expansion. Local partners adapt communications to the cultural and media landscape of each market, while Yucatan coordinates international programs from France.
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