Press releations management for Ametra Group
For over 40 years, the Ametra Group has supported manufacturers in the development and integration of mechanical, electrical and electronic systems.
Context and objectives
To develop Ametra’s reputation and promote the company’s image and recognition as a major player in the French 4.0 industry.
- Writing and distributing corporate press releases: rebranding, partnerships, setting-up, celebrations, …
- Placing the CEO’s contributions in the business and trade press in the form of opinion pieces: taking a high position on market issues
- Organization of reporting within the Anjou Electronique factory
- Market watch & newsjacking: jumping on societal and industrial news to trigger interviews
- Creation of “wide angle” topics with interview proposal: feminization of the sector, well-being at work, digitalization, …