Media relations and Content Creation for Nextlane
Nextlane Group is Europe’s leading digital ecosystem for automotive business management. The company provides car dealers and manufacturers with a comprehensive software suite covering the entire automotive journey: inventory management, sales, aftersales, accounting and invoicing. Operating in 11 countries with over 700 employees, Nextlane is driving the digitalisation of the automotive industry through a secure, open and intelligent platform built to enhance business performance and customer experience.
Context and objectives
Yucatan supports Nextlane Group in its media relations strategy in France. The agency promotes Nextlane’s positioning as a European leader in digital solutions for the automotive industry, building its visibility across technology, automotive and business media.
Missions
- Design and execution of targeted media relations campaigns across technology, automotive and business outlets to strengthen Nextlane’s profile in France.
- Drafting of press releases, expert opinion pieces and high-value content showcasing Nextlane’s software innovations and their impact on the digitalization of the automotive sector.
- Coordination of Nextlane’s presence at key automotive industry events and support for media engagements and speaking opportunities with target audiences.
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