Media relations and visibility development for PTx Trimble in France
PTx Trimble™ is a joint venture between AGCO and Trimble dedicated to precision agriculture innovation. The company develops farmer-centric technology solutions covering the entire crop cycle: soil preparation, seeding, water management, crop protection, nutrient management and harvesting. A leader in mixed-fleet solutions, PTx Trimble stands at the forefront of smart farming and autonomous agriculture technologies, driving both performance and sustainability for farming operations.
Context and objectives
Yucatan supports PTx Trimble™ in its media relations strategy in France. The agency promotes PTx Trimble’s precision agriculture solutions to agricultural and technology media, highlighting their tangible benefits for farmers — improved yields, reduced input use and better resource management. At a time when agriculture must balance productivity with sustainability, Yucatan conveys PTx Trimble’s vision of smarter, more responsible farming to key audiences.
Missions
- Design and execution of media relations campaigns targeting agricultural, technology and business media to increase PTx Trimble’s visibility in France.
- Drafting of press releases, opinion pieces and expert content showcasing precision agriculture innovations and their benefits for farmers.
- Coordination of speaking opportunities, participation in agricultural trade shows and engagement with key opinion leaders to strengthen PTx Trimble’s positioning as a benchmark in smart farming.
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