Press Relations and Thought Leadership for MVN
MVN is the leading French specialist in low-pressure mechanical ventilation (LPMV) for collective residential buildings undergoing renovation. Founded in 2003, the company is the only designer and manufacturer of solutions entirely dedicated to this innovative technology. With 140,000 homes equipped, 500 clients, and 10,000 homes commissioned annually, MVN combines manufacturing expertise, ISO 9001/14001 certifications, and recognized professional training in the sector.
Context and objectives
Yucatan supports MVN in amplifying its visibility among specialized building media and industry opinion leaders. As an agency specialized in innovation across building and construction markets, Yucatan reinforces MVN’s image as the undisputed expert in low-pressure mechanical ventilation and recognized leader in energy-efficient renovation of collective residential buildings. Through an integrated strategy combining media relations and sector-specific communications, Yucatan positions MVN as the reference partner, building preference among installers, specifiers, and end clients. This approach supports MVN’s ambitious growth objectives by consolidating its technological leadership and expert authority in the French ventilation market.
Missions
- Combine technical communications with broader coverage of societal issues: housing shortage, residential ventilation, indoor air quality, and public housing policies
- Develop press releases, expert opinion pieces, and pitch angles showcasing MVN’s expertise on topical issues
- Build and maintain strong relationships with specialized building and renovation journalists
- Leverage major national media to amplify MVN’s visibility and authority beyond the sector
- Conduct ongoing press monitoring and rapid response to capitalize on sectoral news opportunities
- Produce a regular newsletter for internal stakeholders and installer partners, highlighting MVN’s expertise and news
References
