Press Relations Management and Content Writing for Acquis
Acquis is the European leader in specialized insurance programs for leased equipment. Leading asset finance brands and leasing companies from 16 European countries trust Acquis’ outsourced insurance solutions to enhance their financing offerings, create customer added value, and accelerate revenue growth.
Context and objectives
Yucatan supports Acquis in building visibility among media outlets and financial decision-makers across France. As a press relations and digital marketing agency, it leverages Acquis’ strategic news while establishing its undisputed leadership in the leased equipment insurance and equipment financing market. Through an integrated approach combining media relations, editorial content, and specialized communications, it positions Acquis as the reference expert for financial decision-makers, leasing companies, and major asset finance players across Europe.
Missions
- Develop innovative narratives tailored to the niche of leased equipment insurance and equipment financing
- Propose original, sector-specific news angles to generate qualified media coverage
- Create thought leadership content through blog articles, expert opinion pieces, and LinkedIn posts
- Leverage industry studies and data to establish Acquis’ authority and expertise in the sector
References
