Media coverage and Editorial Communication for the Lyon Motor Show
Organized by GL events, the Lyon Automobile Show has become the essential French automotive event held in odd-numbered years. Europe’s premier automotive trade show by diversity, it gathers over fifty automotive brands at each edition. The Show stands out through a unique collaborative model where manufacturers and distributors work closely together to offer the most comprehensive representation of the French and European automotive market.
Context and objectives
Beyond comprehensive press relations management for the Lyon Automobile Show, Yucatan supports the organizer in creating high-value content and innovative event experiences.
The agency notably developed an exclusive annual pre-show event bringing together major automotive brands and specialized journalists around strategic discussions addressing key market concerns. This premium format strengthens the editorial positioning and visibility of the Lyon Automobile Show within the French and European automotive ecosystem.
Yucatan is also the creator and producer of “Flux Libre,” a monthly podcast dedicated to automobiles, mobility, and lifestyle. Entirely produced and hosted by Yucatan’s teams with recognized professional journalists, Flux Libre serves as a valuable editorial asset that reinforces the credibility and authority of the Lyon Automobile Show within the automotive industry.
Missions
- Manage comprehensive press relations for the Lyon Automobile Show with specialized automotive media and national media outlets.
- Write and distribute all press materials highlighting automotive brands, exhibitions, and event activities.
- Manage the Lyon Automobile Show’s official LinkedIn account by creating engaging editorial content and building community engagement around the event.
- Organize and operate the physical press room during the show to welcome journalists and facilitate interactions with exhibiting brands.
- Create and manage an online press room providing centralized access to press materials, images, videos, and essential information for journalists.
- Coordinate with exhibitors’ press departments to ensure complete and cohesive media coverage.
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