Press relations and content creation for Vertiv France
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to ensure its customers’ vital applications run continuously, perform optimally and grow with their business needs. As Architects of Continuity™, Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Columbus, Ohio, Vertiv employs around 20,000 people and does business in more than 130 countries.
Context and objectives
The Yucatan agency has been Vertiv France’s partner for press relations and content creation since 2018. Following a rebranding, Vertiv needed to reaffirm its expertise to its partners and clients.
- Writing / localization and distribution of press releases
- Drafting and placement of opinion papers
- Managing relations with journalists
- Trade shows support
- Weekly Newsletter
- Realization of an editorial strategy with redefinition of the messages
- Writing blog posts
“When we were looking for a new press relations agency to support Vertiv France, we were immediately attracted by the relevance of Yucatan’s offer. The personalized recommendations demonstrated a perfect understanding of our market and our challenges. In addition, we immediately met the people who would accompany us daily and who are still with us today. The implementation of the editorial strategy allowed us to readjust the key messages. This document is today the backbone of our communication and follows the evolution of our company. The results have been fast, and we can measure, thanks to the share of voice, to what extent our visibility in the media has increased. The team is creative and responsive. Our consultants are a source of inspiration daily and we consider them to be an integral part of our team.”
Pascale Magne, Marketing & Communication manager, Vertiv France