Latest news and market trends
Credibility and AI: Where Do AI Engines Draw Their Trust?
When an artificial intelligence answers a question about a brand, a sector, or a market,...
Podcasts : A Pillar of Brand Content Strategy
Podcasts are increasingly winning over the French, and according to our study conducted...
Information: How to Manage Audience Information Fatigue and Brand Distrust?
News consumption in 2026 is defined by a profound reconfiguration of the media...
Worldcom Youth Meeting: Strengthening the Talent of Young PR Professionals
Every year, the Worldcom Public Relations Group brings together young consultants from...
LinkedIn’s New Metric: Finally Distinguishing Resonance from Acquisition
LinkedIn is rolling out, gradually and worldwide, a new metric that deserves the full...
Best B2B Tech PR Agencies Across Europe, North America and APAC
Why Geographic Reach Matters When Picking a PR Agency The best B2B tech PR agencies...
GEO: What Content Strategy for Optimal Visibility?
In France, 51% of users now prefer asking an AI rather than Google for their searches,...
Media Consumption in France According to YouGov: Key Insights for PR and Communications
A study conducted by YouGov reveals the fragmentation of the French media landscape...
Television: France’s most trusted media in 2024
Our agency, Yucatan, in collaboration with the Opinéa Institute, has conducted a study...
The Worldcom Public Relations Group welcomes new partners in Dubaï, Kansas City and Puerto Rico
The Worldcom Public Relations Group welcomes new partners in Dubaï, Kansas City and...
GEO: The Comeback of Content Written to Be Read (Not Just Ranked)
Organic traffic is declining. Search habits are shifting. What if the real question...
US Social Media Landscape
Every year, as an active member of the Worldcom Public Relations Group, Yucatan...
