Press relations
Yucatan, press relations agency, is committed to working with you closely to provide recommendations, adapt your communication and implement PR programs aligned with your objectives and your market, in France and abroad.
Our media relations support
Press relations are essential to the establishment and the protection of your image.
In a very noisy media landscape, communicating your news is not enough to make your voice heard and build a sustainable image that will create adhesion among your partners and customers.
Based on a detailed analysis of your positioning and your objectives, we detect and create the opportunities that will allow you to make your voice heard in the media.
Corporate press relations
Build or rebuild your image, work on your awareness and reputation in order to position you successfully in your field, make the difference with your competitors, reassure your investors and partners, strengthen your employer brand, anticipate the crisis.
B2B press relations
Be a recognized player in your sector, make your know-how visible and distinguish yourself from your competitors, nourish an environment that favors the choice of your solutions and services.
B2C press relations
Create or strengthen your brand awareness among the mass audience, create adherence to your values, influence opinion, educate for new usages, promote a product or service.
Measuring the effectiveness of PR actions
We measure the effectiveness of the actions with indicators that can be understood by all and adapted to the resources implemented:
- Measurement of the actions deployed: interviews by target, number of actions deployed, press attendance at events, etc.
- Exposure measurement: number of clippings by media type, opportunity to be seen and share of voice
- Measurement of target conversion: opinion and commitment (reputation evolution, community growth), and behavior (number of leads, market share, impact on sales, etc).
FAQ
What do Yucatan’s media relations services include?
Yucatan provides strategic media relations consulting, including the development of key messages and editorial positioning. The agency also drafts and distributes press releases, organizes media events, delivers media training, monitors media coverage, and evaluates performance using recognized industry metrics. The goal is to position each client as a leading voice within its ecosystem.
How does Yucatan measure the results of its PR activities?
Yucatan relies on the PR Measurement Framework developed by the French Public Relations Consulting Association, in line with international PR standards. Metrics include share of voice, qualitative and quantitative analysis of media coverage, and indicators related to brand awareness and reputation.
How much do the services of a media relations agency cost?
Yucatan tailors its services to each client’s needs and offers either ongoing support through monthly retainers or project-based assignments such as product launches, event management, and crisis communications. Each proposal is customized based on the client’s objectives and budget.
What is the difference between media relations and public relations?
Media relations focus specifically on journalists and news outlets with the goal of securing editorial coverage. Public relations have a broader scope: they include media relations but also communication with all stakeholders, including clients, investors, partners, public authorities, and the general public. Yucatan integrates both approaches within a comprehensive communications strategy.
Does Yucatan work with influencers?
Yes. Yucatan incorporates influencers into its communications strategies. The agency identifies relevant creators and experts for each sector and client, organizes dedicated events, and develops partnerships designed to amplify visibility beyond traditional media channels.
Does Yucatan offer media training services?
Yes. Media training prepares executives and spokespersons to communicate effectively with journalists. Yucatan’s programs include message development, mock interviews, and guidance on delivery, posture, and nonverbal communication.
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