With more than one million e-scooters sold each year, Segway-Ninebot is the world leader in the sales of personal mobility devices (PMD). After a series of European launches in 2022 (Spain, Italy, Germany and France), the year 2023 will be a turning point with the launch of new electric scooters.
Caroline Prince, Director of the Yucatan agency: “At Yucatan, as in all the divisions of the Franco European Group, our objective is to promote good living together. In addition to highlighting products and dealing with technological and environmental issues related to e-scooters, we intend to develop a better cohabitation between drivers, users of soft mobility tools and pedestrians.
Rudy Godoy, CEO of Segway-Ninebot France: “After a year of adaptation to the French market, the group has great ambitions in France in 2023, both in terms of marketing our e-scooters and electric scooters and in developing our reputation. To build it, we trust Yucatan whose plural approach in terms of communication axes has seduced us.