Press Relations Management for the FormaRIC Platform Launch
In France, 600,000 adults with CIR (Chronic Inflammatory Rheumatism), a progressive autoimmune disease characterized by joint pain, swelling, and stiffness, navigate a complex healthcare journey. These conditions significantly impact mental health for 80% of patients and require coordinated care between primary and hospital-based medicine with prolonged multidisciplinary follow-up.
The Rhumatech Alliance and Observia, in partnership with Cochin Hospital, has launched FormaRIC, a free platform designed to optimize the management of CIR, which improves symptom monitoring, offers educational content for patients and caregivers, and facilitates the flow of information within the medical team.
Context and objectives
Yucatan supports the Rhumatech Alliance and Observia in publicizing and promoting FormaRIC, an innovative platform dedicated to improving care management for Chronic Inflammatory Rheumatism (CIR). Yucatan’s specialized healthcare and biotech communications team drives FormaRIC’s visibility among CIR patients, caregivers, and healthcare professionals (rheumatologists, physiotherapists). Through an integrated strategy combining press relations and educational communications, Yucatan positions FormaRIC as the reference tool for optimizing care pathways for the 600,000 French CIR patients.
Missions
- Manage comprehensive press relations for FormaRIC with specialized healthcare media and journalists.
- Showcase FormaRIC as an innovative care management tool for CIR among patients, caregivers, and healthcare professionals (rheumatologists, physiotherapists).
- Build platform awareness among mainstream media by highlighting its impact on quality of life for 600,000 French CIR patients.
- Write and distribute educational and informative content highlighting FormaRIC’s benefits for improved symptom monitoring and patient engagement.
- Generate optimal media coverage around strategic partnerships (Cochin Hospital, healthcare professionals) to strengthen FormaRIC’s credibility.
References
Permobil
Public Relations and Influencer Engagement for Permobil
Permobil is a global leader in advanced mobility solutions for people with disabilities. The company designs and manufactures power and manual wheelchairs, seating and positioning solutions, and power assist systems. Built on an evidence-based innovation approach grounded in clinical research, Permobil develops personalized technologies to enhance the independence and quality of life of its users. With a worldwide presence, the group places the needs of people with reduced mobility at the heart of every innovation.
Context and objectives
Yucatan, a public relations agency based in France, supports Permobil — a Swedish company founded in 1967 and a global leader in premium wheelchairs — through a major strategic shift. As wheelchair reimbursement has come into effect in France and Permobil now handles distribution and after-sales service directly, the agency supports the brand in its transition from a B2B to a B2C model. The goal: strengthen Permobil’s positioning as the benchmark for innovation and quality in reduced mobility, reaching healthcare professionals, patients, caregivers and both mainstream and specialized media.
Missions
- Media relations: deployment of media relations campaigns to increase Permobil’s visibility across mainstream, healthcare and disability media, through regular corporate and product news and strategic newsjacking on topics related to reduced mobility.
- Expert positioning and thought leadership: development of expert opinion pieces and coordination of speaking opportunities on key topics — reimbursement and prescription quality, inclusive cities, access to employment — to establish Permobil as a go-to authority on reduced mobility issues in France.
- Influencer engagement and social media: activation of influencers and user-generated content (UGC) creators in the disability, healthcare and mobility spaces, along with targeted podcast outreach to expand Permobil’s visibility among new audiences, particularly patients and caregivers.
References
Posos
PR Management for Posos in France and French-speaking Belgium
Posos is a pioneering medtech company specializing in AI-assisted medical prescriptions. Its CE-certified Class IIb prescription modules and HAS-approved medication database enable medical software editors to secure prescriptions and accelerate regulatory compliance in both ambulatory and hospital settings.
Context and objectives
Yucatan aims to ensure optimal media coverage for Posos’ strategic announcements, a pioneering medtech company in AI-assisted medical prescriptions. Yucatan strengthens Posos’ visibility and credibility with healthcare media, decision-makers, and industry stakeholders by showcasing its innovation in prescription safety and regulatory compliance.
Missions
- Ensure optimal media coverage of Posos’ strategic announcements among specialized healthcare, medtech, and digital media by highlighting its leadership in AI-assisted medical prescriptions.
- Position Posos as the reference expert in prescription safety by showcasing its certifications (CE Class IIb), HAS approval, and impact with medical software editors.
- Showcase Posos’ innovation and regulatory compliance by demonstrating how its AI platform transforms medical prescriptions in both ambulatory and hospital settings while strengthening patient safety.
References
Tandem Health
Press Relations Management for Tandem Health in France
Tandem Health is a leading European healthcare technology company specializing in medical artificial intelligence. The company develops a comprehensive AI-powered medical assistant designed to support healthcare professionals in their daily practices. Recognized by over 1,000 healthcare organizations across Europe, Tandem helps physicians, nurses, and specialists reduce up to 80% of time spent on administrative documentation. Developed and managed by healthcare professionals, the Tandem solution optimizes clinical workflows, reduces administrative burden, and enables caregivers to focus more on patient care quality. Certified CE as a Class I medical device (EU MDR), ISO 27001, and ISO 13485, Tandem meets the highest standards for data security, privacy, and regulatory compliance.
Context and objectives
As a press relations agency specialized in the healthcare sector, Yucatan aims to showcase Tandem Health’s innovation and expertise to position the company as the undisputed European leader in AI-powered medical assistance. Yucatan strengthens Tandem Health’s credibility with hospital decision-makers, healthcare professionals, and specialized healthcare and digital media. This strategy supports Tandem Health’s growth by consolidating its technological leadership and expert authority in the European medical AI market.
Missions
- Position Tandem Health as a European sovereignty actor by highlighting its sustainable European-focused commitment and differentiation versus competitors pursuing U.S. market opportunities
- Establish Tandem Health as a dedicated partner to physicians by showcasing its solution to combat physician burnout, its pragmatic clinical OS, and its recognized European leadership
- Promote AI as medical assistance rather than substitution by advancing a humanistic vision that enhances patient care and improves healthcare outcomes
References
Seventure Partners
Press and digital communication for Seventure Partners
Seventure Partners is a leading European private equity firm that has been investing since 1997 in innovative companies with high growth potential in three main areas: digital technologies in France and Germany, life sciences throughout Europe as well as in Asia, Israel and North America, and sport and well-being in France.
Seventure Partners is a subsidiary of Natixis Investment Managers. Natixis is the corporate, investment and financial services bank of Groupe BPCE.
Context and objectives
The Yucatan’s PR consultants are in charge of developing Seventure Partners’ reputation and the recognition of the expertise of its investment teams, highlighting its specialized funds and its portfolio of innovative companies, in the press and on social networks.
Context and objectives
The Yucatan’s PR consultants are in charge of developing Seventure Partners’ reputation and the recognition of the expertise of its investment teams, highlighting its specialized funds and its portfolio of innovative companies, in the press and on social networks.
Missions
- Drafting and distribution of press releases
- Drafting and placement of opinion papers
- Managing relations with journalists
- Daily monitoring sent to internal teams
- Co-management of the twitter account
- Production and distribution of a bi-monthly external newsletter
- Search for speaking opportunities
Client testimonial
“When I was looking for a PR agency a few years ago (2014), Yucatan was recommended to me by one of its clients. I did some meetings and decided to choose Yucatan exclusively for our public relations work in France.
Since then, we have been very satisfied. Yucatan has an excellent network, is results-oriented and client-focused, has excellent listening skills to understand our needs and a proactive and competent approach to suggest creative ideas to promote our brand and our team. This is definitely a PR agency that I would recommend. In fact, I’ve recommended it to several of our portfolio companies who have used their services.”
Isabelle de Crémoux, CEO de Seventure Partners.
References
Footer
