Public Relations for Livi France
Established in France since 2018, Livi offers accessible high quality healthcare services – both digitally in-app and physically at their heathcare clinics when necessary.
Kry, its parent company, is the Swedish digital and physical care giant that plays a leading role in the digitalisation of healthcare across Europe with a presence in over 30 countries. In 2021, Kry raised €262 million, bringing its valuation to $2 billion. Livi’s team includes 330 registered GPs and specialists gathered around an innovative medical project based on quality. Livi facilitates access to care for all by complementing the usual channel of care for patients, particularly when the latter is not available (overload of the GP’s office, closed practice, weekend, etc.).
Context and objectives
As accessibility to healthcare has become a societal challenge and as the healthtech keeps on counting new players, Livi wants to be known as a reference in the French health sector. In order to make Livi’s healthcare offer known and to democratize the use of digital healthcare services among the general public and caregivers, Yucatan supports Livi in its relations with the general public, professional and institutional media.
Missions
- Council
- Definition and implementation of a PR strategy for each target
- Creation of content for the press
- Partner and press relations
- Search for speaking opportunities and partnerships
References
Ascom
Develop Ascom’s visibility in the media and on social networks
Ascom is a global solutions provider focused on healthcare ICT and mobile workflow solutions. Ascom’s vision is to close digital information gaps, allowing for the best possible decisions – anytime and anywhere.
Ascom’s mission is to provide mission-critical, real-time solutions for highly mobile, ad hoc, and time-sensitive environments. Ascom uses its unique product and solutions portfolio and software architecture capabilities to devise integration and mobilization solutions that provide truly smooth, complete and efficient workflows for healthcare as well as for industry, security and retail sectors.
Context and objectives
70% of Ascom’s business is focused on the healthcare sector. Ascom’s PR objective is to build on the company’s know-how in this sector while at the same time triggering news and speaking engagements in the industry, Ascom’s second largest business area.
The third objective is to highlight Ascom’s French and Southern European manager through various opinion pieces and interviews. To achieve this, the Yucatan consultants have focused on two areas of communication: press relations and social network management.
Missions
- Daily watch to identify hot topics likely to be subject to rebounds and value-added commentary
- Drafting and distributing press releases
- Exclusive writing and placement / wide distribution of opinion and expertise bylines
- Briefing, writing and distribution of customers’ stories
- Graphic design and posts on Linkedin/Twitter
- Creation of Linkedin sponsored campaigns related to health and industry
- Managing relations with journalists
References
Seventure Partners
Press and digital communication for Seventure Partners
Seventure Partners is a leading European private equity firm that has been investing since 1997 in innovative companies with high growth potential in three main areas: digital technologies in France and Germany, life sciences throughout Europe as well as in Asia, Israel and North America, and sport and well-being in France.
Seventure Partners is a subsidiary of Natixis Investment Managers. Natixis is the corporate, investment and financial services bank of Groupe BPCE.
Context and objectives
The Yucatan’s PR consultants are in charge of developing Seventure Partners’ reputation and the recognition of the expertise of its investment teams, highlighting its specialized funds and its portfolio of innovative companies, in the press and on social networks.
Context and objectives
The Yucatan’s PR consultants are in charge of developing Seventure Partners’ reputation and the recognition of the expertise of its investment teams, highlighting its specialized funds and its portfolio of innovative companies, in the press and on social networks.
Missions
- Drafting and distribution of press releases
- Drafting and placement of opinion papers
- Managing relations with journalists
- Daily monitoring sent to internal teams
- Co-management of the twitter account
- Production and distribution of a bi-monthly external newsletter
- Search for speaking opportunities
Client testimonial
“When I was looking for a PR agency a few years ago (2014), Yucatan was recommended to me by one of its clients. I did some meetings and decided to choose Yucatan exclusively for our public relations work in France.
Since then, we have been very satisfied. Yucatan has an excellent network, is results-oriented and client-focused, has excellent listening skills to understand our needs and a proactive and competent approach to suggest creative ideas to promote our brand and our team. This is definitely a PR agency that I would recommend. In fact, I’ve recommended it to several of our portfolio companies who have used their services.”
Isabelle de Crémoux, CEO de Seventure Partners.