Communication and public relations agency
Since the
company
was
founded in
Paris in 1994
Yucatan has been assisting company with their communication strategies, the growth of their brand recognition and the protection of their reputations.
From start-ups to multinational corporations, Yucatan has applied their expertise to serve a wide range of industries, most notably in the IT, health/biotech, environment, manufacturing and consumer goods sectors.
Yucatan is a member of the Worldcom Public Relations Group.
Business areas
Manufacturing & BPW
Information Technology
Environment & energy
Automotive
Retail & logictics
Consumer
Health & biotechnology
Fintech & Bank
Institutional & public sector
Stay connected
Stay tuned
with the blog
[News]
Social Media and Generative AI: What Google and ChatGPT Actually Cite
Content published on YouTube, Reddit, and LinkedIn now surfaces in the answers generated by AI. An...
GEO Is Becoming the Core of Brand Visibility, and PR Is Moving to the Center of It
AI answer engines are replacing search as the main discovery channel. In a generated answer, a brand is either cited or absent, and what gets cited is third-party validation: news media, trade titles, expert commentary, independent reviews. Generative Engine Optimization (GEO) therefore depends less on a brand’s own website than on credible earned media, consistent across markets and languages. This article explains why PR, not SEO, is moving to the center of brand visibility and of the budget conversation.
Lire PlusSeed, Series A, or Scale-Up: How to Choose a PR Agency for Your Growth Stage
The best public relations agencies for B2B tech and AI companies are not the same at every stage....
Credibility and AI: Where Do AI Engines Draw Their Trust?
When an artificial intelligence answers a question about a brand, a sector, or a market, it no...
Information: How to Manage Audience Information Fatigue and Brand Distrust?
News consumption in 2026 is defined by a profound reconfiguration of the media landscape, driven...
Worldcom Youth Meeting: Strengthening the Talent of Young PR Professionals
Every year, the Worldcom Public Relations Group brings together young consultants from different...
LinkedIn’s New Metric: Finally Distinguishing Resonance from Acquisition
LinkedIn is rolling out, gradually and worldwide, a new metric that deserves the full attention of...
Best B2B Tech PR Agencies Across Europe, North America and APAC
Discover the best B2B tech PR agencies across Europe, North America and APAC. A curated directory of specialized, locally embedded PR partners by region.
Lire PlusGEO: What Content Strategy for Optimal Visibility?
In France, 51% of users now prefer asking an AI rather than Google for their searches, according...
Media Consumption in France According to YouGov: Key Insights for PR and Communications
A study conducted by YouGov reveals the fragmentation of the French media landscape YouGov has...
Podcasts : A Pillar of Brand Content Strategy
Podcasts are increasingly winning over the French, and according to our study conducted with the...
Television: France’s most trusted media in 2024
Our agency, Yucatan, in collaboration with the Opinéa Institute, has conducted a study into the...
The Worldcom Public Relations Group welcomes new partners in Dubaï, Kansas City and Puerto Rico
The Worldcom Public Relations Group welcomes new partners in Dubaï, Kansas City and Puerto Rico...
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