Press Relations and Communications for Domaine Vidame
Once the legendary Citroën automotive testing ground, Domaine Vidame is being reborn as a one-of-a-kind automotive resort. Set across nearly 1,000 hectares in La Ferté-Vidame, this iconic French site has been acquired by a group of passionate private investors and reimagined around four complementary pillars: Hospitality, Events, Automotive, and Museum & Heritage. With over 27 km of tracks, 90,000 m² of garages and technical facilities, two high-end eco-responsible hotels, and a unique collection of more than 400 motorcycles, Domaine Vidame is positioning itself as a leading hub for sustainable mobility — open to the public and automotive industry professionals alike.
Context and objectives
Yucatan has been supporting Domaine Vidame from the very start of its launch, helping to build brand awareness and media credibility across automotive, lifestyle and business press. The first major public milestone: the Rétromobile 2026 show in Paris, where Domaine Vidame makes its debut appearance. Yucatan’s strategic objective is to position the project as a landmark destination at the intersection of automotive heritage, innovation, and the energy transition — while highlighting the site’s strong local commitment to job creation, training, and regional attractiveness.
Missions
- Develop and distribute launch press materials to automotive, heritage, lifestyle and business media.
- Build key messages and Q&A documents to ensure consistent, on-brand communication across Domaine Vidame’s four strategic pillars.
- Manage Domaine Vidame’s media presence at Rétromobile 2026: press visibility on stand, journalist scheduling and interview coordination.
- Conduct on-site media reconnaissance to prepare upcoming press visits and announcements.
References
Norton Motorcycles
Press Relations Management for Norton Motorcycles in France
Founded in 1898, Norton is the legendary British motorcycle brand embodying over a century of technical excellence and performance. A pioneer in motorcycle engineering, Norton built its reputation on timeless principles: minimalist design, functionality, and absolute control on the road.
Today, Norton redefines its heritage by combining this historical philosophy with a resolutely contemporary vision. Norton motorcycles embody a minimalist approach: modern, focused on essentials, and functionally driven. Exceptional materials combined with precision engineering deliver ultimate performance and absolute control, offering unparalleled handling on the road. Norton’s revival marks the return of a British icon in the premium motorcycle segment, merging heritage with innovation.
Context and objectives
Yucatan supports Norton in promoting its comeback in both the specialized and mainstream French press. The agency drives the launch of new motorcycle models in close coordination with the British headquarters and European press relations partners in Germany and Spain. As an agency recognized in the automotive and mobility sectors, Yucatan showcases Norton’s iconic heritage and contemporary renaissance to French motorcycle and lifestyle media, consolidating the brand’s return as a leading name in the premium motorcycle segment.
Missions
- Manage comprehensive press relations for Norton with specialized motorcycle and lifestyle media in France.
- Support Norton at major French motorcycle shows, particularly the Lyon 2-Wheels Show, ensuring optimal media visibility and press coverage.
- Organize and coordinate official press trips in close liaison with British headquarters, offering exclusive test rides and factory visits for journalists.
- Adapt and distribute all press materials highlighting Norton’s new models and design philosophy.
References
FormaRIC
Press Relations Management for the FormaRIC Platform Launch
In France, 600,000 adults with CIR (Chronic Inflammatory Rheumatism), a progressive autoimmune disease characterized by joint pain, swelling, and stiffness, navigate a complex healthcare journey. These conditions significantly impact mental health for 80% of patients and require coordinated care between primary and hospital-based medicine with prolonged multidisciplinary follow-up.
The Rhumatech Alliance and Observia, in partnership with Cochin Hospital, has launched FormaRIC, a free platform designed to optimize the management of CIR, which improves symptom monitoring, offers educational content for patients and caregivers, and facilitates the flow of information within the medical team.
Context and objectives
Yucatan supports the Rhumatech Alliance and Observia in publicizing and promoting FormaRIC, an innovative platform dedicated to improving care management for Chronic Inflammatory Rheumatism (CIR). Yucatan’s specialized healthcare and biotech communications team drives FormaRIC’s visibility among CIR patients, caregivers, and healthcare professionals (rheumatologists, physiotherapists). Through an integrated strategy combining press relations and educational communications, Yucatan positions FormaRIC as the reference tool for optimizing care pathways for the 600,000 French CIR patients.
Missions
- Manage comprehensive press relations for FormaRIC with specialized healthcare media and journalists.
- Showcase FormaRIC as an innovative care management tool for CIR among patients, caregivers, and healthcare professionals (rheumatologists, physiotherapists).
- Build platform awareness among mainstream media by highlighting its impact on quality of life for 600,000 French CIR patients.
- Write and distribute educational and informative content highlighting FormaRIC’s benefits for improved symptom monitoring and patient engagement.
- Generate optimal media coverage around strategic partnerships (Cochin Hospital, healthcare professionals) to strengthen FormaRIC’s credibility.
References
Nextlane
Media relations and Content Creation for Nextlane
Nextlane Group is Europe’s leading digital ecosystem for automotive business management. The company provides car dealers and manufacturers with a comprehensive software suite covering the entire automotive journey: inventory management, sales, aftersales, accounting and invoicing. Operating in 11 countries with over 700 employees, Nextlane is driving the digitalisation of the automotive industry through a secure, open and intelligent platform built to enhance business performance and customer experience.
Context and objectives
Yucatan supports Nextlane Group in its media relations strategy in France. The agency promotes Nextlane’s positioning as a European leader in digital solutions for the automotive industry, building its visibility across technology, automotive and business media.
Missions
- Design and execution of targeted media relations campaigns across technology, automotive and business outlets to strengthen Nextlane’s profile in France.
- Drafting of press releases, expert opinion pieces and high-value content showcasing Nextlane’s software innovations and their impact on the digitalization of the automotive sector.
- Coordination of Nextlane’s presence at key automotive industry events and support for media engagements and speaking opportunities with target audiences.
References
Permobil
Public Relations and Influencer Engagement for Permobil
Permobil is a global leader in advanced mobility solutions for people with disabilities. The company designs and manufactures power and manual wheelchairs, seating and positioning solutions, and power assist systems. Built on an evidence-based innovation approach grounded in clinical research, Permobil develops personalized technologies to enhance the independence and quality of life of its users. With a worldwide presence, the group places the needs of people with reduced mobility at the heart of every innovation.
Context and objectives
Yucatan, a public relations agency based in France, supports Permobil — a Swedish company founded in 1967 and a global leader in premium wheelchairs — through a major strategic shift. As wheelchair reimbursement has come into effect in France and Permobil now handles distribution and after-sales service directly, the agency supports the brand in its transition from a B2B to a B2C model. The goal: strengthen Permobil’s positioning as the benchmark for innovation and quality in reduced mobility, reaching healthcare professionals, patients, caregivers and both mainstream and specialized media.
Missions
- Media relations: deployment of media relations campaigns to increase Permobil’s visibility across mainstream, healthcare and disability media, through regular corporate and product news and strategic newsjacking on topics related to reduced mobility.
- Expert positioning and thought leadership: development of expert opinion pieces and coordination of speaking opportunities on key topics — reimbursement and prescription quality, inclusive cities, access to employment — to establish Permobil as a go-to authority on reduced mobility issues in France.
- Influencer engagement and social media: activation of influencers and user-generated content (UGC) creators in the disability, healthcare and mobility spaces, along with targeted podcast outreach to expand Permobil’s visibility among new audiences, particularly patients and caregivers.
References
Integral Ad Science (IAS)
Media relations and Content Creation for Integral Ad Science (IAS)
Integral Ad Science (IAS) is the global benchmark platform for digital media quality measurement and optimization. The company provides advertisers, publishers and social platforms with reliable, enriched data to ensure ads are served to real audiences in safe and suitable environments. IAS solutions help improve campaign viewability, strengthen brand safety and maximize return on investment for both advertisers and publishers. IAS has established itself as the global standard for trust and transparency in the digital advertising ecosystem.
Context and objectives
Yucatan, as a PR agency specializing in innovation and IT, has been supporting Integral Ad Science in its media strategy in France since 2017. In a rapidly evolving digital advertising market, where brand visibility, ad fraud prevention and brand safety have become top priorities, the agency builds IAS’s credibility and profile among major advertisers, media outlets, publishers and ad sales houses. Yucatan positions IAS as an essential player in trust and transparency within the French digital advertising ecosystem.
Missions
- Media relations and thought leadership: design and execution of media relations campaigns to maintain IAS’s leadership in the French digital media quality market and raise its profile among key decision-makers.
- Expert positioning and content strategy: development of strategic content focused on market vision and business value to position IAS as a go-to authority on digital advertising trends, while tailoring technical messaging to specialist audiences when relevant.
- Audience expansion and media outreach: extending IAS’s visibility beyond specialist adtech media to business, marketing and executive press, reaching new decision-maker profiles among both existing clients and prospects.
References
Posos
PR Management for Posos in France and French-speaking Belgium
Posos is a pioneering medtech company specializing in AI-assisted medical prescriptions. Its CE-certified Class IIb prescription modules and HAS-approved medication database enable medical software editors to secure prescriptions and accelerate regulatory compliance in both ambulatory and hospital settings.
Context and objectives
Yucatan aims to ensure optimal media coverage for Posos’ strategic announcements, a pioneering medtech company in AI-assisted medical prescriptions. Yucatan strengthens Posos’ visibility and credibility with healthcare media, decision-makers, and industry stakeholders by showcasing its innovation in prescription safety and regulatory compliance.
Missions
- Ensure optimal media coverage of Posos’ strategic announcements among specialized healthcare, medtech, and digital media by highlighting its leadership in AI-assisted medical prescriptions.
- Position Posos as the reference expert in prescription safety by showcasing its certifications (CE Class IIb), HAS approval, and impact with medical software editors.
- Showcase Posos’ innovation and regulatory compliance by demonstrating how its AI platform transforms medical prescriptions in both ambulatory and hospital settings while strengthening patient safety.
References
Techinnov
Press Relations and Editorial Strategy for Techinnov
Techinnov is France’s leading innovation event, organized by the Essonne Chamber of Commerce and Industry in partnership with the Paris Île-de-France Chamber of Commerce and Industry. Since its creation 20 years ago in Orly, then its development in La Défense before moving to the Parc Floral de Paris, Techinnov has established itself as the major business convention dedicated to the financing and growth of innovative companies. The event creates a unique forum for exchange, bringing together research laboratories, startups, large groups, and investors, generating nearly 8,000 professional meetings at each edition. Every year, more than 2,000 participants discover the 700 startups present and identify opportunities for partnership and financing.
Context and objectives
Since 2020, Yucatan has been assisting the Essonne Chamber of Commerce and Industry with editorial design, media coverage, and speaker recruitment for Techinnov, a major innovation event in France. The agency’s teams are amplifying Techinnov’s reach among all key players in the ecosystem: investors, startups, major contractors, and research laboratories. Yucatan is positioning itself as a true strategic partner for the event, ensuring media visibility for the convention and the startups that win the Techinnov Awards.
Missions
- Adapt and develop Techinnov’s key messages for different target audiences (investors, startups, large corporations, research laboratories) by showcasing innovation, financing, and partnership opportunities.
- Write all press materials, press releases, expert opinion pieces, and thought leadership content to amplify Techinnov’s visibility among specialized and national media outlets.
- Support the Essonne Chamber of Commerce in identifying and recruiting high-profile speakers and strategic partners to enhance the event’s attractiveness.
- Host and orchestrate the Techinnov Innovation Awards ceremony, highlighting winning startups and generating optimal media coverage.
- Create and produce Techinnov’s official podcast showcasing innovations, success stories, and key issues in the French entrepreneurial ecosystem.
- Define and implement premium partnership strategies and paid media campaigns to amplify Techinnov’s reach and visibility among target audiences.
References
Vertiv
Press relations and content creation for Vertiv France
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to ensure its customers’ vital applications run continuously, perform optimally and grow with their business needs. As Architects of Continuity™, Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Columbus, Ohio, Vertiv employs around 20,000 people and does business in more than 130 countries.
Context and objectives
The Yucatan agency has been Vertiv France’s partner for press relations and content creation since 2018. Following a rebranding, Vertiv needed to reaffirm its expertise to its partners and clients.
Missions
- Writing / localization and distribution of press releases
- Drafting and placement of opinion papers
- Managing relations with journalists
- Trade shows support
- Weekly Newsletter
- Realization of an editorial strategy with redefinition of the messages
- Writing blog posts
Client testimonial
“When we were looking for a new press relations agency to support Vertiv France, we were immediately attracted by the relevance of Yucatan’s offer. The personalized recommendations demonstrated a perfect understanding of our market and our challenges. In addition, we immediately met the people who would accompany us daily and who are still with us today. The implementation of the editorial strategy allowed us to readjust the key messages. This document is today the backbone of our communication and follows the evolution of our company. The results have been fast, and we can measure, thanks to the share of voice, to what extent our visibility in the media has increased. The team is creative and responsive. Our consultants are a source of inspiration daily and we consider them to be an integral part of our team.”
Pascale Magne, Marketing & Communication manager, Vertiv France
References
Tandem Health
Press Relations Management for Tandem Health in France
Tandem Health is a leading European healthcare technology company specializing in medical artificial intelligence. The company develops a comprehensive AI-powered medical assistant designed to support healthcare professionals in their daily practices. Recognized by over 1,000 healthcare organizations across Europe, Tandem helps physicians, nurses, and specialists reduce up to 80% of time spent on administrative documentation. Developed and managed by healthcare professionals, the Tandem solution optimizes clinical workflows, reduces administrative burden, and enables caregivers to focus more on patient care quality. Certified CE as a Class I medical device (EU MDR), ISO 27001, and ISO 13485, Tandem meets the highest standards for data security, privacy, and regulatory compliance.
Context and objectives
As a press relations agency specialized in the healthcare sector, Yucatan aims to showcase Tandem Health’s innovation and expertise to position the company as the undisputed European leader in AI-powered medical assistance. Yucatan strengthens Tandem Health’s credibility with hospital decision-makers, healthcare professionals, and specialized healthcare and digital media. This strategy supports Tandem Health’s growth by consolidating its technological leadership and expert authority in the European medical AI market.
Missions
- Position Tandem Health as a European sovereignty actor by highlighting its sustainable European-focused commitment and differentiation versus competitors pursuing U.S. market opportunities
- Establish Tandem Health as a dedicated partner to physicians by showcasing its solution to combat physician burnout, its pragmatic clinical OS, and its recognized European leadership
- Promote AI as medical assistance rather than substitution by advancing a humanistic vision that enhances patient care and improves healthcare outcomes
References
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