PR Management for Posos in France and French-speaking Belgium
Posos is a pioneering medtech company specializing in AI-assisted medical prescriptions. Its CE-certified Class IIb prescription modules and HAS-approved medication database enable medical software editors to secure prescriptions and accelerate regulatory compliance in both ambulatory and hospital settings.
Context and objectives
Yucatan aims to ensure optimal media coverage for Posos’ strategic announcements, a pioneering medtech company in AI-assisted medical prescriptions. Yucatan strengthens Posos’ visibility and credibility with healthcare media, decision-makers, and industry stakeholders by showcasing its innovation in prescription safety and regulatory compliance.
Missions
- Ensure optimal media coverage of Posos’ strategic announcements among specialized healthcare, medtech, and digital media by highlighting its leadership in AI-assisted medical prescriptions.
- Position Posos as the reference expert in prescription safety by showcasing its certifications (CE Class IIb), HAS approval, and impact with medical software editors.
- Showcase Posos’ innovation and regulatory compliance by demonstrating how its AI platform transforms medical prescriptions in both ambulatory and hospital settings while strengthening patient safety.
References
Techinnov
Press Relations and Editorial Strategy for Techinnov
Techinnov is France’s leading innovation event, organized by the Essonne Chamber of Commerce and Industry in partnership with the Paris Île-de-France Chamber of Commerce and Industry. Since its creation 20 years ago in Orly, then its development in La Défense before moving to the Parc Floral de Paris, Techinnov has established itself as the major business convention dedicated to the financing and growth of innovative companies. The event creates a unique forum for exchange, bringing together research laboratories, startups, large groups, and investors, generating nearly 8,000 professional meetings at each edition. Every year, more than 2,000 participants discover the 700 startups present and identify opportunities for partnership and financing.
Context and objectives
Since 2020, Yucatan has been assisting the Essonne Chamber of Commerce and Industry with editorial design, media coverage, and speaker recruitment for Techinnov, a major innovation event in France. The agency’s teams are amplifying Techinnov’s reach among all key players in the ecosystem: investors, startups, major contractors, and research laboratories. Yucatan is positioning itself as a true strategic partner for the event, ensuring media visibility for the convention and the startups that win the Techinnov Awards.
Missions
- Adapt and develop Techinnov’s key messages for different target audiences (investors, startups, large corporations, research laboratories) by showcasing innovation, financing, and partnership opportunities.
- Write all press materials, press releases, expert opinion pieces, and thought leadership content to amplify Techinnov’s visibility among specialized and national media outlets.
- Support the Essonne Chamber of Commerce in identifying and recruiting high-profile speakers and strategic partners to enhance the event’s attractiveness.
- Host and orchestrate the Techinnov Innovation Awards ceremony, highlighting winning startups and generating optimal media coverage.
- Create and produce Techinnov’s official podcast showcasing innovations, success stories, and key issues in the French entrepreneurial ecosystem.
- Define and implement premium partnership strategies and paid media campaigns to amplify Techinnov’s reach and visibility among target audiences.
References
Vertiv
Press relations and content creation for Vertiv France
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to ensure its customers’ vital applications run continuously, perform optimally and grow with their business needs. As Architects of Continuity™, Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Columbus, Ohio, Vertiv employs around 20,000 people and does business in more than 130 countries.
Context and objectives
The Yucatan agency has been Vertiv France’s partner for press relations and content creation since 2018. Following a rebranding, Vertiv needed to reaffirm its expertise to its partners and clients.
Missions
- Writing / localization and distribution of press releases
- Drafting and placement of opinion papers
- Managing relations with journalists
- Trade shows support
- Weekly Newsletter
- Realization of an editorial strategy with redefinition of the messages
- Writing blog posts
Client testimonial
“When we were looking for a new press relations agency to support Vertiv France, we were immediately attracted by the relevance of Yucatan’s offer. The personalized recommendations demonstrated a perfect understanding of our market and our challenges. In addition, we immediately met the people who would accompany us daily and who are still with us today. The implementation of the editorial strategy allowed us to readjust the key messages. This document is today the backbone of our communication and follows the evolution of our company. The results have been fast, and we can measure, thanks to the share of voice, to what extent our visibility in the media has increased. The team is creative and responsive. Our consultants are a source of inspiration daily and we consider them to be an integral part of our team.”
Pascale Magne, Marketing & Communication manager, Vertiv France
References
Tandem Health
Press Relations Management for Tandem Health in France
Tandem Health is a leading European healthcare technology company specializing in medical artificial intelligence. The company develops a comprehensive AI-powered medical assistant designed to support healthcare professionals in their daily practices. Recognized by over 1,000 healthcare organizations across Europe, Tandem helps physicians, nurses, and specialists reduce up to 80% of time spent on administrative documentation. Developed and managed by healthcare professionals, the Tandem solution optimizes clinical workflows, reduces administrative burden, and enables caregivers to focus more on patient care quality. Certified CE as a Class I medical device (EU MDR), ISO 27001, and ISO 13485, Tandem meets the highest standards for data security, privacy, and regulatory compliance.
Context and objectives
As a press relations agency specialized in the healthcare sector, Yucatan aims to showcase Tandem Health’s innovation and expertise to position the company as the undisputed European leader in AI-powered medical assistance. Yucatan strengthens Tandem Health’s credibility with hospital decision-makers, healthcare professionals, and specialized healthcare and digital media. This strategy supports Tandem Health’s growth by consolidating its technological leadership and expert authority in the European medical AI market.
Missions
- Position Tandem Health as a European sovereignty actor by highlighting its sustainable European-focused commitment and differentiation versus competitors pursuing U.S. market opportunities
- Establish Tandem Health as a dedicated partner to physicians by showcasing its solution to combat physician burnout, its pragmatic clinical OS, and its recognized European leadership
- Promote AI as medical assistance rather than substitution by advancing a humanistic vision that enhances patient care and improves healthcare outcomes
References
Les Companions
Strategic Communications and PR to accelerate fundraising for Les Companions
Les Companions is an innovative startup in the building and construction sector. The company stands out through the development of PACO®, a revolutionary collaborative painting robot designed to automate and optimize painting operations. Launched to market in late 2024, PACO® offers a unique technological solution that values human expertise while delegating repetitive and tedious tasks to robotic automation. This approach redefines construction trades by combining technological innovation with respect for professional craftsmanship.
Context and objectives
Yucatan supports Les Companions at a strategic inflection point in its growth, as the startup raises funds to accelerate PACO®’s industrialization and strengthen its position as a leader in collaborative robotics for construction. As an agency specialized in innovation across building and construction markets, Yucatan showcases Les Companions’ unique expertise and disruptive approach addressing a real market need: automating repetitive painting work while preserving and elevating human skills. Through an integrated strategy combining media relations and innovation communications, Yucatan positions Les Companions as a key player in construction’s robotic and digital transformation, reaching investors, industry decision-makers, and construction professionals.
Missions
- Support the narrative around deeptech startup funding and the transition from startup to scale-up model
- Reinforce credibility with investors by highlighting expertise, market traction, and industrialization strategy
- Generate increased visibility in specialized construction, building, and technology innovation media
- Position Les Companions as an innovative player addressing construction automation challenges
- Showcase concrete use cases of PACO® and its operational impact on construction sites and painting projects.
References
Claranet
Press Launch of a New Strategic Offering for Claranet
Claranet is a leading French digital transformation provider founded in 1996, with 3,000 employees worldwide and 900 staff in France. The company generates over €600 million in revenue and supports more than 10,000 clients on critical challenges: Cloud, cybersecurity, compliance, applications, data, and artificial intelligence. Through recognized expertise and agile, customized services, Claranet enables clients to succeed in their digital transformation journey and drive business growth.
Context and objectives
As a tech press relations agency, Yucatan supports Claranet in launching Clovis, its innovative sovereign artificial intelligence solution designed for enterprises. Through an integrated approach combining media relations and sector-specific communications, Yucatan positions Claranet as a trusted strategic partner—beyond its historical image as a hosting provider—by highlighting Clovis’ comprehensive capabilities combining generative AI and agentic AI. This strategy prioritizes mid-market companies (ETI) and local authorities managing sensitive data, showcasing Claranet’s competitive advantages and Clovis’ sovereign benefits to secure and accelerate their digital transformation.
Missions
- Develop strategic messaging for key vertical targets: Finance/Insurance, Healthcare/Mutual Insurance, Local Authorities, Business, IT, and regional media audiences
- Reinforce Claranet’s sovereign positioning and credibility as a trusted provider
- Highlight Claranet’s sustained growth and international presence
- Strengthen client proximity and deep understanding of client challenges
- Affirm Claranet’s comprehensive approach covering the entire IT value chain
- Showcase multiple certifications and recognized expertise across all service lines
- Demonstrate Claranet’s capability to support Fortune 500 companies, mid-market enterprises (ETI), and SMEs
References
ADENES
Press Relations campaigns for ADENES
ADENES is an undisputed French leader in insurance expertise and services, with 5,000 employees and over 1,600 experts across 150 agencies in France. Recognized by all major insurers in the market, the group handles all types of claims (damage, liability, construction, automobile) for businesses, professionals, individuals, and local authorities. ADENES offers a comprehensive and innovative ecosystem of services (prevention, restoration, project management, delegated management) to ensure optimal customer experience.
Context and objectives
Yucatan supports ADENES in amplifying its visibility among business media outlets and specialized insurance press. As a press relations agency, it leverages ADENES’ strategic news while reinforcing its positioning as the undisputed leader in the French insurance expertise market. Through an integrated approach combining media relations and sector-specific communications, Yucatan positions ADENES as the reference expert for major insurers, industry decision-makers, and insurance professionals across France.
Missions
- Publicize ADENES’ strategic news to business media and specialized insurance press outlets
- Reinforce ADENES’ positioning as the undisputed leader in the French insurance expertise market
- Foster meaningful exchanges with journalists covering the insurance sector
References
Acquis
Press Relations Management and Content Writing for Acquis
Acquis is the European leader in specialized insurance programs for leased equipment. Leading asset finance brands and leasing companies from 16 European countries trust Acquis’ outsourced insurance solutions to enhance their financing offerings, create customer added value, and accelerate revenue growth.
Context and objectives
Yucatan supports Acquis in building visibility among media outlets and financial decision-makers across France. As a press relations and digital marketing agency, it leverages Acquis’ strategic news while establishing its undisputed leadership in the leased equipment insurance and equipment financing market. Through an integrated approach combining media relations, editorial content, and specialized communications, it positions Acquis as the reference expert for financial decision-makers, leasing companies, and major asset finance players across Europe.
Missions
- Develop innovative narratives tailored to the niche of leased equipment insurance and equipment financing
- Propose original, sector-specific news angles to generate qualified media coverage
- Create thought leadership content through blog articles, expert opinion pieces, and LinkedIn posts
- Leverage industry studies and data to establish Acquis’ authority and expertise in the sector
References
Accessiway
Press Relations Management and Visibility Development for Accessiway
AccessiWay is one of Europe’s leading digital accessibility specialists, dedicated to digital inclusion. The company helps organizations transform their digital services by making them more accessible, inclusive, and fully compliant with regulatory standards – for everyone, regardless of physical or cognitive limitations.
With recognized expertise, a team of digital accessibility specialists, and an innovative technological approach, AccessiWay has already helped over 1,500 European companies accelerate their transition toward sustainable and responsible digital inclusion.
Context and objectives
As a tech PR agency, Yucatan aims to establish AccessiWay as France’s digital accessibility leader by highlighting its technological expertise to mainstream and specialized media, key clients, and building trust and credibility in the market.
Missions
- Promote AccessiWay’s corporate and product news to French media as the foundation of strategic communications
- Secure qualified and consistent media coverage in mainstream and specialized press outlets
- Distribute company key messages and reinforce legitimacy with decision-makers
References
MVN
Press Relations and Thought Leadership for MVN
MVN is the leading French specialist in low-pressure mechanical ventilation (LPMV) for collective residential buildings undergoing renovation. Founded in 2003, the company is the only designer and manufacturer of solutions entirely dedicated to this innovative technology. With 140,000 homes equipped, 500 clients, and 10,000 homes commissioned annually, MVN combines manufacturing expertise, ISO 9001/14001 certifications, and recognized professional training in the sector.
Context and objectives
Yucatan supports MVN in amplifying its visibility among specialized building media and industry opinion leaders. As an agency specialized in innovation across building and construction markets, Yucatan reinforces MVN’s image as the undisputed expert in low-pressure mechanical ventilation and recognized leader in energy-efficient renovation of collective residential buildings. Through an integrated strategy combining media relations and sector-specific communications, Yucatan positions MVN as the reference partner, building preference among installers, specifiers, and end clients. This approach supports MVN’s ambitious growth objectives by consolidating its technological leadership and expert authority in the French ventilation market.
Missions
- Combine technical communications with broader coverage of societal issues: housing shortage, residential ventilation, indoor air quality, and public housing policies
- Develop press releases, expert opinion pieces, and pitch angles showcasing MVN’s expertise on topical issues
- Build and maintain strong relationships with specialized building and renovation journalists
- Leverage major national media to amplify MVN’s visibility and authority beyond the sector
- Conduct ongoing press monitoring and rapid response to capitalize on sectoral news opportunities
- Produce a regular newsletter for internal stakeholders and installer partners, highlighting MVN’s expertise and news
References
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