Media coverage of European Commission climate data
Copernicus, the European Union’s flagship Earth observation programme, is dedicated to the observation of weather and climate change worldwide.
The organisation collects and consolidates huge datasets and makes them freely available for use by all stakeholders – public organisations, companies and associations. Thus, its data are used by players in the food, energy and transport sectors, and by organizations such as Météo France and Windy.
Context and objectives
Within the framework of this European Commission initiative, Yucatan is the agency of the Worldcom PR Group network in charge of communication and press relations for Copernicus in France.
Over the past two years, the data and analyses produced by Copernicus and disseminated by Yucatan’s PR consultants have become the reference information for the French general and specialized media
Missions
- Localization and distribution of monthly weather bulletins
- Localization and distributing press releases for Copernicus news and environmental events
- Drafting and distribution of pitch angles
- Organization of press trips, interviews and informal meetings
References
Kuehne + Nagel
Kuehne + Nagel press relations management
With more than 82,000 employees and 1,300 locations in 100 countries, Kuehne + Nagel is one of the world leaders in transport and logistics.
With its expertise and position as a major player in maritime transport, air transport, road transport and contract logistics, Kuehne + Nagel strives to be a real extension of its clients’ business, through the optimization of their entire supply chain, on a national or global level.
In France, Kuehne + Nagel employs 11 000 people. It operates on 140 sites (offices, warehouses, logistics and messaging platforms) covering the entire territory and representing an operating area of 1,500,000 m². The company has 16,000 customers in France.
Context and objectives
The mission of Yucatan’s PR consultants is to develop Kuehne + Nagel’s notoriety under three axes intended to dust off the sector and the brand with the media (Kuehne + Nagel did not previously have a PR strategy):
- Highlighting the group’s strategy around innovation (digital platform and use of cobots)
- Development of the employer brand (casting + operation, Top employer trophy, innovative training and work-study programs)
- Highlighting certain priority segments for Kuehne + Nagel: perishable products and e-commerce
- Crisis management
Missions
- Daily watch to identify recurring topics that could be leveraged with surveys and topics to hijack
- Development of internal communication tools with the production of 3 weekly newsletters around the Kuehne + Nagel ecosystem (KN articles of the week, market and competitors, customers)
- Translation, writing and distribution of press releases and press information
- Writing of bylines
- Managing relations with journalists
References
SEMrush
Develop SEMrush’s notoriety
SEMrush is an online visibility analysis platform that enables companies to achieve measurable results in online marketing. Used by more than 4 million marketing professionals worldwide, SEMrush offers solutions for SEO, PPC, content, social networks and competitive search.
The company is staffed with 650 specialists in four countries and united towards a single goal: to create the best competitive intelligence solution for all areas of digital marketing
Context and objectives
Yucatan’s PR consultants have the mission to develop SEMrush’s notoriety through the delivery of SEO data and web analyses to high audience media.
Missions
- Daily press monitoring to identify potential recurrent topics for surveys and news stories to quickly bounce on
- Drafting and distribution of press releases
- Production of infographics and illustrations
- Managing relations with journalists
Client testimonial
“In just a few weeks, the Yucatan agency really moved us up a step in terms of visibility. Thanks to their professionalism and constant curiosity, its PR consultants have managed to clear uncharted territory for us… And it’s a real pleasure to work with them on a daily basis! “
Anna Kochegura, Marketing Manager France.
References
Sharp
Sharp Europe Media Relations, BtoB and Consumer Products
Since its creation in 1912, Sharp Corporation has been a company recognized around the world for its unique high-tech products and solutions that play a key role in the future of electronics manufacturing.
Sharp is the inventor of products offering a wide range of display technologies and solutions for all types of professional and consumer applications. TVs, home appliances, document management and display systems, multifunctional systems, video walls, 8k+5G duo ecosystem, IoT, digital displays and other collaborative touchscreens.
Sharp is also one of the world’s largest manufacturers of photovoltaic modules and has been a pioneer in the use of these technologies for 60 years. Sharp offers solar modules as well as solutions for the storage and reuse of captured energy. To date, the manufacturer has delivered more than 50 million PV modules worldwide.
Context and objectives
The Yucatan agency has been the partner for press relations and event support for Sharp Europe and Sharp France (professional and consumer products) since 2011.
Missions
- Writing and distribution of corporate press releases: rebranding, partnerships, financial results
- Writing and distribution of press releases on BtoB and BtoC products
- Writing and distribution of expert opinions
- Managing daily relations with journalists, seeking speaking opportunities for Sharp Europe and Sharp France executives
- Coordination of product tests and contests / barter deals
- Support at national and international trade fairs and events
- Press trips, partnering and sponsoring of public relations operations
- Writing and promotion of success stories
References
Blue Yonder (ex JDA Software)
Relations presse et création de contenus pour Blue Yonder
Blue Yonder, Inc. (formerly JDA Software, Inc.) provides seamless, friction-free commerce, empowering every organization and person on the planet to fulfill their potential. Blue Yonder’s machine learning-driven digital fulfillment platform enables clients to deliver to their customers when, how and where they want it.
Applying over 35 years of domain expertise, contextual intelligence and data science, Blue Yonder is helping more than 3,300 of the world’s leading manufacturers, retailers and logistics companies create more autonomous, sustainable and profitable operations.
Context and objectives
Yucatan accompanies Blue Yonder since 2015 in order to enhance its Thought Leadership in the transformation of the Supply Chain for retail and industry.
Missions
- Writing / localization and distribution of press releases
- Enhancing the value of consumer and market surveys
- Writing and placement of expert panels
- Organization of the press coverage of the different experts
- Support at trade shows
- Organization of press breakfasts to promote client cases (with site visits)
References
MTI France
Press relations and editorial strategy for MTI France
As a major player in the IT infrastructure sector for over 30 years, MTI has always been a forerunner in anticipating market developments. Today, MTI offers datacenter, security and cloud services: an end-to-end managed infrastructure-as-a-service.
Context and objectives
The Yucatan press relations agency is the partner of MTI France since 2010. Beyond the relations with the French journalists, the Yucatan team now accompanies MTI on broader issues affecting both corporate communication and marketing.
Missions
- Drafting and distribution of press releases
- Drafting and placement of opinion papers
- Managing relations with journalists
- Weekly Newsletter
- Video creation (script definition, capture, editing)
- Implementation of an editorial strategy
- Creation of computer graphics
Client testimonial
“The world of IT is constantly changing, as is the way we communicate. Yucatan has been with us for many years and has been able to renew itself to adapt to our evolution, to support our development strategy and strengthen our marketing content distribution. The proximity and responsiveness of the teams is an unquestionable advantage.”
Marien Perret, Marketing Manager, MTI France
30 years of history
References
SimonsVoss Technologies
SimonsVoss Technologies press relations management
SimonsVoss Technologies, a German company founded in 1995, is a specialist in digital locking and access control systems for the B2B market.
At the forefront of innovation, SimonsVoss has reinvented conventional locking systems by developing tailor-made solutions that meet security and design requirements.
Context and objectives
The PR consultants of Yucatan have the mission to develop the awareness and brand image of SimonsVoss Technologies, the expertise of its team, and to highlight its solutions and references in the SimonsVoss core target press.
Missions
- Drafting and distribution of press releases
- Drafting and placement of expert opinions pieces
- Managing relations with journalists
- Monthly watches sent to internal teams
- Search for speaking opportunities
Client testimonial
“We have been working with Yucatan for over a year now and our press results have almost doubled!
I am very satisfied with this agency, which is always ready to make suggestions to improve our collaboration.
We have become a reference in our sector thanks to Yucatan’s work; and this in record time.
Available, attentive and professional: I recommend it. »
Camille Nardot, Marketing & Communication Manager at SimonsVoss Technologies France
References
House of Services to the Person – MDSAP
Public Relations for the House of Services to the Person
Created in 2006 by French entrepreneur Brice Alzon, the Maison des Services à la Personne (House of Services to the Person – MDSAP) is a pioneering cooperative in personal services. It has more than 650 members in mainland France and overseas. MDSAP offers its beneficiaries specialist services in more than 10 areas, including home support for vulnerable people with the integration of the Coviva network.
Over the past five years, MDSAP has grown significantly: the number of its members has increased 14-fold and it has recorded annual growth of 25%.
Context and objectives
The MDSAP network, and particularly Coviva dedicated to homecare for the elderly, aims to increase public awareness in order to develop its activities and facilitate the recruitment of the network’s structures throughout France.
The mission of the Yucatan agency’s PR consultants is to develop the Coviva network’s notoriety among the general public in order to develop its activities and facilitate the recruitment of the network’s structures in France:
- National mainstream and specialized mainstream media through special operations
- Local media through special reports and events to promote the professions of life support workers.
Missions
- Daily monitoring to identify news likely to be hijacked: key figures in the sector, new reforms, world days linked to social issues, etc.
- Organisation of special solidarity operations: the “Café Chaud” (“Hot Coffee”) in winter to raise awareness about the isolation of elderly people and the “100% hydration” operation in summer to raise awareness of the high temperatures that can be dangerous for vulnerable people.
- Drafting and distribution of press releases
- Writing and distribution of articles
- Proposal for a report on the life assistant profession
- Managing relations with journalists on a daily basis
References
Integral Ad Science
Techinnov
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