Strategic Communications and PR to accelerate fundraising for Les Companions
Les Companions is an innovative startup in the building and construction sector. The company stands out through the development of PACO®, a revolutionary collaborative painting robot designed to automate and optimize painting operations. Launched to market in late 2024, PACO® offers a unique technological solution that values human expertise while delegating repetitive and tedious tasks to robotic automation. This approach redefines construction trades by combining technological innovation with respect for professional craftsmanship.
Context and objectives
Yucatan supports Les Companions at a strategic inflection point in its growth, as the startup raises funds to accelerate PACO®’s industrialization and strengthen its position as a leader in collaborative robotics for construction. As an agency specialized in innovation across building and construction markets, Yucatan showcases Les Companions’ unique expertise and disruptive approach addressing a real market need: automating repetitive painting work while preserving and elevating human skills. Through an integrated strategy combining media relations and innovation communications, Yucatan positions Les Companions as a key player in construction’s robotic and digital transformation, reaching investors, industry decision-makers, and construction professionals.
Missions
- Support the narrative around deeptech startup funding and the transition from startup to scale-up model
- Reinforce credibility with investors by highlighting expertise, market traction, and industrialization strategy
- Generate increased visibility in specialized construction, building, and technology innovation media
- Position Les Companions as an innovative player addressing construction automation challenges
- Showcase concrete use cases of PACO® and its operational impact on construction sites and painting projects.
References
Claranet
Press Launch of a New Strategic Offering for Claranet
Claranet is a leading French digital transformation provider founded in 1996, with 3,000 employees worldwide and 900 staff in France. The company generates over €600 million in revenue and supports more than 10,000 clients on critical challenges: Cloud, cybersecurity, compliance, applications, data, and artificial intelligence. Through recognized expertise and agile, customized services, Claranet enables clients to succeed in their digital transformation journey and drive business growth.
Context and objectives
As a tech press relations agency, Yucatan supports Claranet in launching Clovis, its innovative sovereign artificial intelligence solution designed for enterprises. Through an integrated approach combining media relations and sector-specific communications, Yucatan positions Claranet as a trusted strategic partner—beyond its historical image as a hosting provider—by highlighting Clovis’ comprehensive capabilities combining generative AI and agentic AI. This strategy prioritizes mid-market companies (ETI) and local authorities managing sensitive data, showcasing Claranet’s competitive advantages and Clovis’ sovereign benefits to secure and accelerate their digital transformation.
Missions
- Develop strategic messaging for key vertical targets: Finance/Insurance, Healthcare/Mutual Insurance, Local Authorities, Business, IT, and regional media audiences
- Reinforce Claranet’s sovereign positioning and credibility as a trusted provider
- Highlight Claranet’s sustained growth and international presence
- Strengthen client proximity and deep understanding of client challenges
- Affirm Claranet’s comprehensive approach covering the entire IT value chain
- Showcase multiple certifications and recognized expertise across all service lines
- Demonstrate Claranet’s capability to support Fortune 500 companies, mid-market enterprises (ETI), and SMEs
References
ADENES
Press Relations campaigns for ADENES
ADENES is an undisputed French leader in insurance expertise and services, with 5,000 employees and over 1,600 experts across 150 agencies in France. Recognized by all major insurers in the market, the group handles all types of claims (damage, liability, construction, automobile) for businesses, professionals, individuals, and local authorities. ADENES offers a comprehensive and innovative ecosystem of services (prevention, restoration, project management, delegated management) to ensure optimal customer experience.
Context and objectives
Yucatan supports ADENES in amplifying its visibility among business media outlets and specialized insurance press. As a press relations agency, it leverages ADENES’ strategic news while reinforcing its positioning as the undisputed leader in the French insurance expertise market. Through an integrated approach combining media relations and sector-specific communications, Yucatan positions ADENES as the reference expert for major insurers, industry decision-makers, and insurance professionals across France.
Missions
- Publicize ADENES’ strategic news to business media and specialized insurance press outlets
- Reinforce ADENES’ positioning as the undisputed leader in the French insurance expertise market
- Foster meaningful exchanges with journalists covering the insurance sector
References
Acquis
Press Relations Management and Content Writing for Acquis
Acquis is the European leader in specialized insurance programs for leased equipment. Leading asset finance brands and leasing companies from 16 European countries trust Acquis’ outsourced insurance solutions to enhance their financing offerings, create customer added value, and accelerate revenue growth.
Context and objectives
Yucatan supports Acquis in building visibility among media outlets and financial decision-makers across France. As a press relations and digital marketing agency, it leverages Acquis’ strategic news while establishing its undisputed leadership in the leased equipment insurance and equipment financing market. Through an integrated approach combining media relations, editorial content, and specialized communications, it positions Acquis as the reference expert for financial decision-makers, leasing companies, and major asset finance players across Europe.
Missions
- Develop innovative narratives tailored to the niche of leased equipment insurance and equipment financing
- Propose original, sector-specific news angles to generate qualified media coverage
- Create thought leadership content through blog articles, expert opinion pieces, and LinkedIn posts
- Leverage industry studies and data to establish Acquis’ authority and expertise in the sector
References
Accessiway
Press Relations Management and Visibility Development for Accessiway
AccessiWay is one of Europe’s leading digital accessibility specialists, dedicated to digital inclusion. The company helps organizations transform their digital services by making them more accessible, inclusive, and fully compliant with regulatory standards – for everyone, regardless of physical or cognitive limitations.
With recognized expertise, a team of digital accessibility specialists, and an innovative technological approach, AccessiWay has already helped over 1,500 European companies accelerate their transition toward sustainable and responsible digital inclusion.
Context and objectives
As a tech PR agency, Yucatan aims to establish AccessiWay as France’s digital accessibility leader by highlighting its technological expertise to mainstream and specialized media, key clients, and building trust and credibility in the market.
Missions
- Promote AccessiWay’s corporate and product news to French media as the foundation of strategic communications
- Secure qualified and consistent media coverage in mainstream and specialized press outlets
- Distribute company key messages and reinforce legitimacy with decision-makers
References
MVN
Press Relations and Thought Leadership for MVN
MVN is the leading French specialist in low-pressure mechanical ventilation (LPMV) for collective residential buildings undergoing renovation. Founded in 2003, the company is the only designer and manufacturer of solutions entirely dedicated to this innovative technology. With 140,000 homes equipped, 500 clients, and 10,000 homes commissioned annually, MVN combines manufacturing expertise, ISO 9001/14001 certifications, and recognized professional training in the sector.
Context and objectives
Yucatan supports MVN in amplifying its visibility among specialized building media and industry opinion leaders. As an agency specialized in innovation across building and construction markets, Yucatan reinforces MVN’s image as the undisputed expert in low-pressure mechanical ventilation and recognized leader in energy-efficient renovation of collective residential buildings. Through an integrated strategy combining media relations and sector-specific communications, Yucatan positions MVN as the reference partner, building preference among installers, specifiers, and end clients. This approach supports MVN’s ambitious growth objectives by consolidating its technological leadership and expert authority in the French ventilation market.
Missions
- Combine technical communications with broader coverage of societal issues: housing shortage, residential ventilation, indoor air quality, and public housing policies
- Develop press releases, expert opinion pieces, and pitch angles showcasing MVN’s expertise on topical issues
- Build and maintain strong relationships with specialized building and renovation journalists
- Leverage major national media to amplify MVN’s visibility and authority beyond the sector
- Conduct ongoing press monitoring and rapid response to capitalize on sectoral news opportunities
- Produce a regular newsletter for internal stakeholders and installer partners, highlighting MVN’s expertise and news
References
PTx Trimble
Media relations and visibility development for PTx Trimble in France
PTx Trimble™ is a joint venture between AGCO and Trimble dedicated to precision agriculture innovation. The company develops farmer-centric technology solutions covering the entire crop cycle: soil preparation, seeding, water management, crop protection, nutrient management and harvesting. A leader in mixed-fleet solutions, PTx Trimble stands at the forefront of smart farming and autonomous agriculture technologies, driving both performance and sustainability for farming operations.
Context and objectives
Yucatan supports PTx Trimble™ in its media relations strategy in France. The agency promotes PTx Trimble’s precision agriculture solutions to agricultural and technology media, highlighting their tangible benefits for farmers — improved yields, reduced input use and better resource management. At a time when agriculture must balance productivity with sustainability, Yucatan conveys PTx Trimble’s vision of smarter, more responsible farming to key audiences.
Missions
- Design and execution of media relations campaigns targeting agricultural, technology and business media to increase PTx Trimble’s visibility in France.
- Drafting of press releases, opinion pieces and expert content showcasing precision agriculture innovations and their benefits for farmers.
- Coordination of speaking opportunities, participation in agricultural trade shows and engagement with key opinion leaders to strengthen PTx Trimble’s positioning as a benchmark in smart farming.
References
Seventure Partners
Press and digital communication for Seventure Partners
Seventure Partners is a leading European private equity firm that has been investing since 1997 in innovative companies with high growth potential in three main areas: digital technologies in France and Germany, life sciences throughout Europe as well as in Asia, Israel and North America, and sport and well-being in France.
Seventure Partners is a subsidiary of Natixis Investment Managers. Natixis is the corporate, investment and financial services bank of Groupe BPCE.
Context and objectives
The Yucatan’s PR consultants are in charge of developing Seventure Partners’ reputation and the recognition of the expertise of its investment teams, highlighting its specialized funds and its portfolio of innovative companies, in the press and on social networks.
Context and objectives
The Yucatan’s PR consultants are in charge of developing Seventure Partners’ reputation and the recognition of the expertise of its investment teams, highlighting its specialized funds and its portfolio of innovative companies, in the press and on social networks.
Missions
- Drafting and distribution of press releases
- Drafting and placement of opinion papers
- Managing relations with journalists
- Daily monitoring sent to internal teams
- Co-management of the twitter account
- Production and distribution of a bi-monthly external newsletter
- Search for speaking opportunities
Client testimonial
“When I was looking for a PR agency a few years ago (2014), Yucatan was recommended to me by one of its clients. I did some meetings and decided to choose Yucatan exclusively for our public relations work in France.
Since then, we have been very satisfied. Yucatan has an excellent network, is results-oriented and client-focused, has excellent listening skills to understand our needs and a proactive and competent approach to suggest creative ideas to promote our brand and our team. This is definitely a PR agency that I would recommend. In fact, I’ve recommended it to several of our portfolio companies who have used their services.”
Isabelle de Crémoux, CEO de Seventure Partners.
References
BWT France
Communication strategy and digital marketing of BWT’s industry and construction departments.
BWT France is one of the largest subsidiaries of the Austrian group Best Water Technology (BWT), the European leader in water treatment. In BtoB, BWT France operates in three markets: residential housing, collective & tertiary buildings and industry.
The company offers innovative, economic and ecological water treatment solutions (filtration, softening, anti-scale, disinfection, de-sludging, osmosis water, etc.) and related services. They include water suitable for human consumption (general cold water, domestic hot water, drinking water), water for climatic networks (heating water, ice water and closed circuits) and water used in industrial processes (pharmaceutical, food processing, aeronautics, etc.).
Context and objectives
Yucatan’s mission is to promote BWT’s know-how, innovative technologies and products to manufacturers (food processing, pharmaceuticals, etc.) and to professionals in the building industry, local authorities and the tertiary sector. In a climatic and environmental context where water resources are strategic, we develop messages to demonstrate how BWT supports its customers in reducing water consumption and preserving water resources.
Missions
- Day-to-day consulting
- Performing an audit and creating an editorial strategy
- Drafting and distribution of press releases
- Drafting and distribution of expert papers
- Organization of interviews
- Writing and promotion of client stories
- Support for trade fairs and events in the ecosystem
- Writing blog posts
- Digital marketing support: definition of personas, inbound marketing strategy (SEO, SEA SMO)
References
EQUIP AUTO
Press Relations and Editorial Strategy for EQUIP AUTO
EQUIP’AUTO SAS is the leading organizer of professional automotive trade shows and exhibitions in France and internationally. The brand brings together all stakeholders across the automotive value chain, from aftermarket services to mobility solutions. Present annually in Paris, throughout France’s regions, and internationally, EQUIP’AUTO stands as the undisputed leader in automotive trade shows and services.
Context and objectives
Yucatan has been supporting EQUIP AUTO since the 2023 edition in Lyon, helping to strengthen its media visibility among automotive professionals and mobility stakeholders. In 2025, EQUIP AUTO celebrated its 50th edition in Paris, marked by a new visual identity and a new unifying promise: “All united around the same passion.” This international edition brought together an ecosystem of 1,400 exhibitors and brands (50% of which were international), 14 business sectors, and more than 100,000 automotive professionals in Paris on more than 100,000 m² of exhibition space. Yucatan’s objective is to publicize this new dimension and EQUIP AUTO’s strengthened positioning by highlighting its role as the undisputed leader in European automotive events and its ability to unite the entire industry around common challenges.
Missions
- Write and distribute all press materials (press releases, press kits, opinion pieces) to the automotive trade press and general media in France and internationally.
- Develop and regularly update Q&As and key messages documents to ensure consistency in communications around the 50th anniversary and EQUIP’AUTO’s new brand promise.
- Organize the press conference, highlighting the historic significance of the 2025 edition and EQUIP’AUTO’s strategic repositioning.
- Manage the press room and coordinate interviews (organizer and exhibitors) to maximize media coverage.
References
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