Press Relations and Communications for Domaine Vidame
Once the legendary Citroën automotive testing ground, Domaine Vidame is being reborn as a one-of-a-kind automotive resort. Set across nearly 1,000 hectares in La Ferté-Vidame, this iconic French site has been acquired by a group of passionate private investors and reimagined around four complementary pillars: Hospitality, Events, Automotive, and Museum & Heritage. With over 27 km of tracks, 90,000 m² of garages and technical facilities, two high-end eco-responsible hotels, and a unique collection of more than 400 motorcycles, Domaine Vidame is positioning itself as a leading hub for sustainable mobility — open to the public and automotive industry professionals alike.
Context and objectives
Yucatan has been supporting Domaine Vidame from the very start of its launch, helping to build brand awareness and media credibility across automotive, lifestyle and business press. The first major public milestone: the Rétromobile 2026 show in Paris, where Domaine Vidame makes its debut appearance. Yucatan’s strategic objective is to position the project as a landmark destination at the intersection of automotive heritage, innovation, and the energy transition — while highlighting the site’s strong local commitment to job creation, training, and regional attractiveness.
Missions
- Develop and distribute launch press materials to automotive, heritage, lifestyle and business media.
- Build key messages and Q&A documents to ensure consistent, on-brand communication across Domaine Vidame’s four strategic pillars.
- Manage Domaine Vidame’s media presence at Rétromobile 2026: press visibility on stand, journalist scheduling and interview coordination.
- Conduct on-site media reconnaissance to prepare upcoming press visits and announcements.
References
Norton Motorcycles
Press Relations Management for Norton Motorcycles in France
Founded in 1898, Norton is the legendary British motorcycle brand embodying over a century of technical excellence and performance. A pioneer in motorcycle engineering, Norton built its reputation on timeless principles: minimalist design, functionality, and absolute control on the road.
Today, Norton redefines its heritage by combining this historical philosophy with a resolutely contemporary vision. Norton motorcycles embody a minimalist approach: modern, focused on essentials, and functionally driven. Exceptional materials combined with precision engineering deliver ultimate performance and absolute control, offering unparalleled handling on the road. Norton’s revival marks the return of a British icon in the premium motorcycle segment, merging heritage with innovation.
Context and objectives
Yucatan supports Norton in promoting its comeback in both the specialized and mainstream French press. The agency drives the launch of new motorcycle models in close coordination with the British headquarters and European press relations partners in Germany and Spain. As an agency recognized in the automotive and mobility sectors, Yucatan showcases Norton’s iconic heritage and contemporary renaissance to French motorcycle and lifestyle media, consolidating the brand’s return as a leading name in the premium motorcycle segment.
Missions
- Manage comprehensive press relations for Norton with specialized motorcycle and lifestyle media in France.
- Support Norton at major French motorcycle shows, particularly the Lyon 2-Wheels Show, ensuring optimal media visibility and press coverage.
- Organize and coordinate official press trips in close liaison with British headquarters, offering exclusive test rides and factory visits for journalists.
- Adapt and distribute all press materials highlighting Norton’s new models and design philosophy.
References
Nextlane
Media relations and Content Creation for Nextlane
Nextlane Group is Europe’s leading digital ecosystem for automotive business management. The company provides car dealers and manufacturers with a comprehensive software suite covering the entire automotive journey: inventory management, sales, aftersales, accounting and invoicing. Operating in 11 countries with over 700 employees, Nextlane is driving the digitalisation of the automotive industry through a secure, open and intelligent platform built to enhance business performance and customer experience.
Context and objectives
Yucatan supports Nextlane Group in its media relations strategy in France. The agency promotes Nextlane’s positioning as a European leader in digital solutions for the automotive industry, building its visibility across technology, automotive and business media.
Missions
- Design and execution of targeted media relations campaigns across technology, automotive and business outlets to strengthen Nextlane’s profile in France.
- Drafting of press releases, expert opinion pieces and high-value content showcasing Nextlane’s software innovations and their impact on the digitalization of the automotive sector.
- Coordination of Nextlane’s presence at key automotive industry events and support for media engagements and speaking opportunities with target audiences.
References
EQUIP AUTO
Press Relations and Editorial Strategy for EQUIP AUTO
EQUIP’AUTO SAS is the leading organizer of professional automotive trade shows and exhibitions in France and internationally. The brand brings together all stakeholders across the automotive value chain, from aftermarket services to mobility solutions. Present annually in Paris, throughout France’s regions, and internationally, EQUIP’AUTO stands as the undisputed leader in automotive trade shows and services.
Context and objectives
Yucatan has been supporting EQUIP AUTO since the 2023 edition in Lyon, helping to strengthen its media visibility among automotive professionals and mobility stakeholders. In 2025, EQUIP AUTO celebrated its 50th edition in Paris, marked by a new visual identity and a new unifying promise: “All united around the same passion.” This international edition brought together an ecosystem of 1,400 exhibitors and brands (50% of which were international), 14 business sectors, and more than 100,000 automotive professionals in Paris on more than 100,000 m² of exhibition space. Yucatan’s objective is to publicize this new dimension and EQUIP AUTO’s strengthened positioning by highlighting its role as the undisputed leader in European automotive events and its ability to unite the entire industry around common challenges.
Missions
- Write and distribute all press materials (press releases, press kits, opinion pieces) to the automotive trade press and general media in France and internationally.
- Develop and regularly update Q&As and key messages documents to ensure consistency in communications around the 50th anniversary and EQUIP’AUTO’s new brand promise.
- Organize the press conference, highlighting the historic significance of the 2025 edition and EQUIP’AUTO’s strategic repositioning.
- Manage the press room and coordinate interviews (organizer and exhibitors) to maximize media coverage.
References
Salon Automobile de Lyon
Media coverage and Editorial Communication for the Lyon Motor Show
Organized by GL events, the Lyon Automobile Show has become the essential French automotive event held in odd-numbered years. Europe’s premier automotive trade show by diversity, it gathers over fifty automotive brands at each edition. The Show stands out through a unique collaborative model where manufacturers and distributors work closely together to offer the most comprehensive representation of the French and European automotive market.
Context and objectives
Beyond comprehensive press relations management for the Lyon Automobile Show, Yucatan supports the organizer in creating high-value content and innovative event experiences.
The agency notably developed an exclusive annual pre-show event bringing together major automotive brands and specialized journalists around strategic discussions addressing key market concerns. This premium format strengthens the editorial positioning and visibility of the Lyon Automobile Show within the French and European automotive ecosystem.
Yucatan is also the creator and producer of “Flux Libre,” a monthly podcast dedicated to automobiles, mobility, and lifestyle. Entirely produced and hosted by Yucatan’s teams with recognized professional journalists, Flux Libre serves as a valuable editorial asset that reinforces the credibility and authority of the Lyon Automobile Show within the automotive industry.
Missions
- Manage comprehensive press relations for the Lyon Automobile Show with specialized automotive media and national media outlets.
- Write and distribute all press materials highlighting automotive brands, exhibitions, and event activities.
- Manage the Lyon Automobile Show’s official LinkedIn account by creating engaging editorial content and building community engagement around the event.
- Organize and operate the physical press room during the show to welcome journalists and facilitate interactions with exhibiting brands.
- Create and manage an online press room providing centralized access to press materials, images, videos, and essential information for journalists.
- Coordinate with exhibitors’ press departments to ensure complete and cohesive media coverage.
References
Segway-Ninebot
Segway-Ninebot
Segway-Ninebot has been developing electric and intelligent mobility solutions since 1999.
The company is present in over 100 countries and operates ten offices worldwide. Segway-Ninebot Europe’s headquarters is established in Amsterdam since June 2016 and employs over 45 people.
Context and objectives
The Yucatan agency’s mission is to support the Segway-Ninebot teams in order to increase brand awareness in France and to create preference in the choice of Segway-Ninebot products.
Missions
- Daily consulting and support
- Drafting and distribution of press releases
- Event support
- Manage product tests
References
Rétromobile
Media relations and influence for the Retromobile show
Created in 1976, Retromobile is today one of the one of the most prestigious show dedicated to classic cars in Europe.
This prestige enables Rétromobile to bring together all the players in the classic car industry and to propose exclusive exhibitions and animations.
Context and objectives
Yucatan’s mission is to support Comexposium’s teams, before, during and after the show, in order to promote Europe’s finest classic car ecosystem to the media and opinion leaders
Missions
- Daily consulting and support
- Drafting and distribution of trade show information
- Promotion of speakers
- Managing the press room
- Ensure the link between the organization, the exhibitors and the media
References
Motul France
Press & Influencers relations for Motul
Motul is a global French company which manufacturers, develops and distributes lubricants for engines (motorcycles, cars and other vehicles) and for industry.
As a specialist in synthetic oils, Motul has become the partner of many manufacturers and sports teams for its technological developments in mechanical sports, car and motorcycle racing. Motul is present in many international competitions as official team supplier: MotoGP, Road racing, Trial, Enduro, Endurance, Superbike, Supercross, Rallycross, World Rally Championship, FIA GT, Le Mans 24 Hours, Spa 24 Hours, Le Mans Series, rally raid, Paris-Dakar, F3, etc. In 1977, Motul won its first Motorcycle World Champion title, in the Road Racing category, with Takazumi Katayama on a Yamaha 350.
Context and objectives
Our teams support Motul in increasing the brand’s visibility in the media and among influencers. As a long-standing partner of international motor sports teams and competitions, Motul relies on Yucatan’s experience to develop its press relations and enable journalists and influencers to meet Motul experts.
Missions
- Writing and distribution of press releases
- Assistance on events where Motul is a partner
- Daily relationships with journalists
- Search for influencers for special operations
References
Zunder
Develop Zunder’s image in France with PR
Zunder is the first independent ultra-fast charging operator in Spain and Southern Europe. Founded in 2017 by Daniel Pérez and Lorenzo Antolín, in Palencia (Spain), the company has a €300 million investment plan to create a fast and ultra-fast charging infrastructure in Spain and Europe.
Zunder is backed by international investors such as White Summit Capital and Mirova, the French fund that recently invested 100 million euros in the company. With this backing, Zunder intends to operate over 4,000 charging stations and manage more than 40,000 via its platform by 2025, with an investment plan of 300 million euros over the same period.
Context and objectives
Our Paris-based press relations agency’s mission is to raise Zunder’s visibility in France and support its development in the country by communicating with national and regional media.
Missions
- Weekly watch on the vehicle charging ecosystem
- Distribution of Zunder news
- Creation and placement of value-added content
- Organization of interviews
References
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