EQUIP AUTO Lyon 2023
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EQUIP’AUTO SAS organises and develops international-scale, industry-acclaimed trade events in the field of automotive aftersales and services relating to connected mobility. EQUIP AUTO’s vocation is to bring together all the figures and know-how in the automotive value chain to reinvent services for mobility, and it aims to constantly remain at the centre of exchanges among the entire sector’s players. EQUIP AUTO intends to forge its status as a powerful brand that is visible and active every year through events and the development of new gatherings organised in other countries. EQUIP AUTO events are events owned by FIEV, – Federation of Vehicle Equipment Industries -, the FFC – French Bodywork Federation (FFC) – and the Comexposium Group. |
Context and objectives
Yucatan’s mission is to support EQUIP AUTO’s teams before, during and after the event, from content writing to daily coordination with journalists for all the event’s key moments.
Missions
- Daily consulting and support
- Drafting and distribution of trade show information
- Promotion of speakers
- Managing the press room
- Ensure the link between the organization, the exhibitors and the media
References
Salon Automobile de Lyon
Media relations and influence for Lyon Motor Show
The Lyon Motor Show, organized by GL events, has established its reputation over the years as a key event for the automotive and new mobility industries. Organized in the heart of the Auvergne Rhône-Alpes region, internationally recognized for its dynamic automotive industry, the Lyon Motor Show will be held in tandem with the first edition of EQUIP AUTO Lyon.
While the 2023 edition will feature some notable innovations, the event’s primary ambition remains unchanged: a general public show dedicated to vehicle sales and the discovery of tomorrow’s mobility, as well as exhibitions that allow everyone to discover classic and sporty legendary vehicles. More than ever, the Lyon Motor Show wants to reflect the automotive market and its daily uses. In 2022, no less than 1,850 cars will be sold in 5 days, 14% of which will be new cars.
Context and objectives
Yucatan’s mission is to support GL events’ teams before, during and after the event, from content writing to daily coordination with journalists for all the event’s key moments.
Missions
- Daily consulting and support
- Drafting and distribution of trade show information
- Promotion of speakers
- Managing the press room
- Ensure the link between the organization, the exhibitors and the media
References
Powerdale
Develop Powerdale’s image in France
Founded in 2003, Powerdale is a Belgian company specialized in electromobility and energy management.
With 65 employees and a turnover of €18.6 million in 2022, the company sells home, professional and public charging stations since 2012, associated with the open electromobility platform Nexxtmove. In 2016, Powerdale completed its range with the Mobile smart charging cable (in version 2.6 to date), manufactured in Belgium.
Context and objectives
Support Powerdalein the development of its notoriety in France, by highlighting the company’s solution Mobile, a smart charging cable for EV and PHEV.
Missions
- Writing and distribution of press releases
- Management of relations with journalists on a daily basis
- Organization of interviews
- Event support
References
Segway-Ninebot
Segway-Ninebot
Segway-Ninebot has been developing electric and intelligent mobility solutions since 1999.
The company is present in over 100 countries and operates ten offices worldwide. Segway-Ninebot Europe’s headquarters is established in Amsterdam since June 2016 and employs over 45 people.
Context and objectives
The Yucatan agency’s mission is to support the Segway-Ninebot teams in order to increase brand awareness in France and to create preference in the choice of Segway-Ninebot products.
Missions
- Daily consulting and support
- Drafting and distribution of press releases
- Event support
- Manage product tests
References
Minautor
Media Relations for Minautor
A fast-growing startup founded in 2019, Minautor is the first used engine sourcing platform, which currently offers nearly 4,000 deliverable references throughout Europe, out of the 9,000 existing to date.
Thanks to the power of its proprietary technology, Minautor collects and analyses 1.5 million data per month, processes 50,000 prices per day and has a sales volume of 250 tested and guaranteed engines per month on average.
The company is thus able to source 90% of the engine references requested, offer them with full guarantees and deliver them anywhere in Europe at the fairest market price.
Context and objectives
Yucatan’s mission is to help Minautor in its awareness raising with journalists and opinion leaders.
Missions
- Day-to-day consulting
- Drafting and distribution of press releases
- Drafting and distribution of expert papers
- Organization of interviews
References
Rétromobile
Media relations and influence for the Retromobile show
Created in 1976, Retromobile is today one of the one of the most prestigious show dedicated to classic cars in Europe.
This prestige enables Rétromobile to bring together all the players in the classic car industry and to propose exclusive exhibitions and animations.
Context and objectives
Yucatan’s mission is to support Comexposium’s teams, before, during and after the show, in order to promote Europe’s finest classic car ecosystem to the media and opinion leaders
Missions
- Daily consulting and support
- Drafting and distribution of trade show information
- Promotion of speakers
- Managing the press room
- Ensure the link between the organization, the exhibitors and the media
References
Motul France
Press & Influencers relations for Motul
Motul is a global French company which manufacturers, develops and distributes lubricants for engines (motorcycles, cars and other vehicles) and for industry.
As a specialist in synthetic oils, Motul has become the partner of many manufacturers and sports teams for its technological developments in mechanical sports, car and motorcycle racing. Motul is present in many international competitions as official team supplier: MotoGP, Road racing, Trial, Enduro, Endurance, Superbike, Supercross, Rallycross, World Rally Championship, FIA GT, Le Mans 24 Hours, Spa 24 Hours, Le Mans Series, rally raid, Paris-Dakar, F3, etc. In 1977, Motul won its first Motorcycle World Champion title, in the Road Racing category, with Takazumi Katayama on a Yamaha 350.
Context and objectives
Our teams support Motul in increasing the brand’s visibility in the media and among influencers. As a long-standing partner of international motor sports teams and competitions, Motul relies on Yucatan’s experience to develop its press relations and enable journalists and influencers to meet Motul experts.
Missions
- Writing and distribution of press releases
- Assistance on events where Motul is a partner
- Daily relationships with journalists
- Search for influencers for special operations
References
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