Press & Influencers relations for Motul
Motul is a global French company which manufacturers, develops and distributes lubricants for engines (motorcycles, cars and other vehicles) and for industry.
As a specialist in synthetic oils, Motul has become the partner of many manufacturers and sports teams for its technological developments in mechanical sports, car and motorcycle racing. Motul is present in many international competitions as official team supplier: MotoGP, Road racing, Trial, Enduro, Endurance, Superbike, Supercross, Rallycross, World Rally Championship, FIA GT, Le Mans 24 Hours, Spa 24 Hours, Le Mans Series, rally raid, Paris-Dakar, F3, etc. In 1977, Motul won its first Motorcycle World Champion title, in the Road Racing category, with Takazumi Katayama on a Yamaha 350.
Context and objectives
Our teams support Motul in increasing the brand’s visibility in the media and among influencers. As a long-standing partner of international motor sports teams and competitions, Motul relies on Yucatan’s experience to develop its press relations and enable journalists and influencers to meet Motul experts.
Missions
- Writing and distribution of press releases
- Assistance on events where Motul is a partner
- Daily relationships with journalists
- Search for influencers for special operations
References
NewMotion
Press relations for charging solutions for electric vehicles
NewMotion is a leading smart charging solutions provider for electric vehicles. Operating more than 60,000 charge point installations at home, business and public locations across Europe, NewMotion’s mission is to enable everybody to drive as many kilometers as possible powered by clean energy.
Providing access to over 135,000 charging points across 35+ countries, the company offers an expansive roaming network in Europe. More than 250,000 registered drivers already use NewMotions’s charge card or app for a seamless charging experience on-the-go. A member of the Shell group, NewMotion is ISO 9001 & ISO 27001 certified and has played an active leading role since 2009 in the electric vehicle charging industry.
Context and objectives
The mission of the Yucatan agency’s PR consultants is to develop NewMotion’s reputation and image in France and, more broadly, to introduce NewMotion into the public debate about the new ways of mobility.
Missions
- Writing, localization and distribution of press releases
- French Manager’s contributions writing
- Brand mediatization at public events such as trade shows
- Development of customer cases
- Creation of a weekly ecosystem watch newsletter
- Creation of pitch angles around e-mobility, smart city, environment, electrification of company fleets, electric vehicles and local authorities…
References
SKF
Roady
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