Press relations and editorial strategy for MTI France
As a major player in the IT infrastructure sector for over 30 years, MTI has always been a forerunner in anticipating market developments. Today, MTI offers datacenter, security and cloud services: an end-to-end managed infrastructure-as-a-service.
Context and objectives
The Yucatan press relations agency is the partner of MTI France since 2010. Beyond the relations with the French journalists, the Yucatan team now accompanies MTI on broader issues affecting both corporate communication and marketing.
- Drafting and distribution of press releases
- Drafting and placement of opinion papers
- Managing relations with journalists
- Weekly Newsletter
- Video creation (script definition, capture, editing)
- Implementation of an editorial strategy
- Creation of computer graphics
“The world of IT is constantly changing, as is the way we communicate. Yucatan has been with us for many years and has been able to renew itself to adapt to our evolution, to support our development strategy and strengthen our marketing content distribution. The proximity and responsiveness of the teams is an unquestionable advantage.”
Marien Perret, Marketing Manager, MTI France
30 years of history