Press relations & influence and content production
Founded in 1991, Mega international is a global software company and recognized market leader. The company partners with customers to improve governance and accelerate transformation by leveraging technology. Mega helps companies better analyze how they can operate and make the right decisions to accelerate the creation of value.
The Hopex Platform connects business, IT, data and risks perspectives in a single place that integrates across an entire company’s ecosystem. The Mega services team partners with customers to deliver projects with a pragmatic approach.
Context and objectives
Yucatan supports Mega International for press relations, content production and influencers research.
Missions
- Writing, localization, and distribution of press releases
- Drafting and placing of expert opinion pieces
- Expert speaking opportunities in the media
- Influencer research and engagement strategy
lient testimonial
“In 2020, we chose Yucatan as our press relations agency to increase our brand visibility and assert our leadership in the business and IT B2B press.
Four years later, we have tripled our press coverage and strengthened Mega’s reputation as a market leader.
Thanks to the support of Caroline and her teams, we have established a relevant voice on the challenges of digital transformation in the service of businesses and their sustainable growth. A solid collaboration, backed by genuine expertise and tangible results.”
Olivia Ouadia, Communications Manager, Mega International.
References
Artec 3D
Press relations for Artec 3D
Artec 3D is a global leader in handheld and portable 3D scanners and has been at the forefront of developing innovative 3D technology since 2007.
We pride ourselves on manufacturing high quality, yet easy to use portable 3D scanners, smart, user-friendly 3D software and an SDK that provides the best integration possibilities, whatever the application. With a worldwide presence and a large number of global clients, we provide state of the art 3D technology in these respective areas: Industrial Design & Manufacturing, Healthcare, Science and Education and Art & Design.
Context and objectives
Press relations management and content creation for Artec 3D since 2018, in order to develop the visibility of a company without any office in France.
Missions
- Writing / localizing and distributing press releases
- Managing relations with journalists
- Support at trade shows
- Search for speaking opportunities
Client testimonial
“Yucatan has been supporting us for years through our press relations activities and international events with great success.
Their responsiveness and perfect knowledge of the French-speaking media make them first-rate collaborators on whom we can rely without any hesitation.”
Jean Colet, Content Strategist at Artec 3D
References
Sharp
Sharp Europe Media Relations, BtoB and Consumer Products
Since its creation in 1912, Sharp Corporation has been a company recognized around the world for its unique high-tech products and solutions that play a key role in the future of electronics manufacturing.
Sharp is the inventor of products offering a wide range of display technologies and solutions for all types of professional and consumer applications. TVs, home appliances, document management and display systems, multifunctional systems, video walls, 8k+5G duo ecosystem, IoT, digital displays and other collaborative touchscreens.
Sharp is also one of the world’s largest manufacturers of photovoltaic modules and has been a pioneer in the use of these technologies for 60 years. Sharp offers solar modules as well as solutions for the storage and reuse of captured energy. To date, the manufacturer has delivered more than 50 million PV modules worldwide.
Context and objectives
The Yucatan agency has been the partner for press relations and event support for Sharp Europe and Sharp France (professional and consumer products) since 2011.
Missions
- Writing and distribution of corporate press releases: rebranding, partnerships, financial results
- Writing and distribution of press releases on BtoB and BtoC products
- Writing and distribution of expert opinions
- Managing daily relations with journalists, seeking speaking opportunities for Sharp Europe and Sharp France executives
- Coordination of product tests and contests / barter deals
- Support at national and international trade fairs and events
- Press trips, partnering and sponsoring of public relations operations
- Writing and promotion of success stories
References
SimonsVoss Technologies
SimonsVoss Technologies press relations management
SimonsVoss Technologies, a German company founded in 1995, is a specialist in digital locking and access control systems for the B2B market.
At the forefront of innovation, SimonsVoss has reinvented conventional locking systems by developing tailor-made solutions that meet security and design requirements.
Context and objectives
The PR consultants of Yucatan have the mission to develop the awareness and brand image of SimonsVoss Technologies, the expertise of its team, and to highlight its solutions and references in the SimonsVoss core target press.
Missions
- Drafting and distribution of press releases
- Drafting and placement of expert opinions pieces
- Managing relations with journalists
- Monthly watches sent to internal teams
- Search for speaking opportunities
Client testimonial
“We have been working with Yucatan for over a year now and our press results have almost doubled!
I am very satisfied with this agency, which is always ready to make suggestions to improve our collaboration.
We have become a reference in our sector thanks to Yucatan’s work; and this in record time.
Available, attentive and professional: I recommend it. »
Camille Nardot, Marketing & Communication Manager at SimonsVoss Technologies France
References
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