Media relations and Content Creation for Nextlane
Nextlane Group is Europe’s leading digital ecosystem for automotive business management. The company provides car dealers and manufacturers with a comprehensive software suite covering the entire automotive journey: inventory management, sales, aftersales, accounting and invoicing. Operating in 11 countries with over 700 employees, Nextlane is driving the digitalisation of the automotive industry through a secure, open and intelligent platform built to enhance business performance and customer experience.
Context and objectives
Yucatan supports Nextlane Group in its media relations strategy in France. The agency promotes Nextlane’s positioning as a European leader in digital solutions for the automotive industry, building its visibility across technology, automotive and business media.
Missions
- Design and execution of targeted media relations campaigns across technology, automotive and business outlets to strengthen Nextlane’s profile in France.
- Drafting of press releases, expert opinion pieces and high-value content showcasing Nextlane’s software innovations and their impact on the digitalization of the automotive sector.
- Coordination of Nextlane’s presence at key automotive industry events and support for media engagements and speaking opportunities with target audiences.
References
Integral Ad Science (IAS)
Media relations and Content Creation for Integral Ad Science (IAS)
Integral Ad Science (IAS) is the global benchmark platform for digital media quality measurement and optimization. The company provides advertisers, publishers and social platforms with reliable, enriched data to ensure ads are served to real audiences in safe and suitable environments. IAS solutions help improve campaign viewability, strengthen brand safety and maximize return on investment for both advertisers and publishers. IAS has established itself as the global standard for trust and transparency in the digital advertising ecosystem.
Context and objectives
Yucatan, as a PR agency specializing in innovation and IT, has been supporting Integral Ad Science in its media strategy in France since 2017. In a rapidly evolving digital advertising market, where brand visibility, ad fraud prevention and brand safety have become top priorities, the agency builds IAS’s credibility and profile among major advertisers, media outlets, publishers and ad sales houses. Yucatan positions IAS as an essential player in trust and transparency within the French digital advertising ecosystem.
Missions
- Media relations and thought leadership: design and execution of media relations campaigns to maintain IAS’s leadership in the French digital media quality market and raise its profile among key decision-makers.
- Expert positioning and content strategy: development of strategic content focused on market vision and business value to position IAS as a go-to authority on digital advertising trends, while tailoring technical messaging to specialist audiences when relevant.
- Audience expansion and media outreach: extending IAS’s visibility beyond specialist adtech media to business, marketing and executive press, reaching new decision-maker profiles among both existing clients and prospects.
References
Techinnov
Press Relations and Editorial Strategy for Techinnov
Techinnov is France’s leading innovation event, organized by the Essonne Chamber of Commerce and Industry in partnership with the Paris Île-de-France Chamber of Commerce and Industry. Since its creation 20 years ago in Orly, then its development in La Défense before moving to the Parc Floral de Paris, Techinnov has established itself as the major business convention dedicated to the financing and growth of innovative companies. The event creates a unique forum for exchange, bringing together research laboratories, startups, large groups, and investors, generating nearly 8,000 professional meetings at each edition. Every year, more than 2,000 participants discover the 700 startups present and identify opportunities for partnership and financing.
Context and objectives
Since 2020, Yucatan has been assisting the Essonne Chamber of Commerce and Industry with editorial design, media coverage, and speaker recruitment for Techinnov, a major innovation event in France. The agency’s teams are amplifying Techinnov’s reach among all key players in the ecosystem: investors, startups, major contractors, and research laboratories. Yucatan is positioning itself as a true strategic partner for the event, ensuring media visibility for the convention and the startups that win the Techinnov Awards.
Missions
- Adapt and develop Techinnov’s key messages for different target audiences (investors, startups, large corporations, research laboratories) by showcasing innovation, financing, and partnership opportunities.
- Write all press materials, press releases, expert opinion pieces, and thought leadership content to amplify Techinnov’s visibility among specialized and national media outlets.
- Support the Essonne Chamber of Commerce in identifying and recruiting high-profile speakers and strategic partners to enhance the event’s attractiveness.
- Host and orchestrate the Techinnov Innovation Awards ceremony, highlighting winning startups and generating optimal media coverage.
- Create and produce Techinnov’s official podcast showcasing innovations, success stories, and key issues in the French entrepreneurial ecosystem.
- Define and implement premium partnership strategies and paid media campaigns to amplify Techinnov’s reach and visibility among target audiences.
References
Vertiv
Press relations and content creation for Vertiv France
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to ensure its customers’ vital applications run continuously, perform optimally and grow with their business needs. As Architects of Continuity™, Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Columbus, Ohio, Vertiv employs around 20,000 people and does business in more than 130 countries.
Context and objectives
The Yucatan agency has been Vertiv France’s partner for press relations and content creation since 2018. Following a rebranding, Vertiv needed to reaffirm its expertise to its partners and clients.
Missions
- Writing / localization and distribution of press releases
- Drafting and placement of opinion papers
- Managing relations with journalists
- Trade shows support
- Weekly Newsletter
- Realization of an editorial strategy with redefinition of the messages
- Writing blog posts
Client testimonial
“When we were looking for a new press relations agency to support Vertiv France, we were immediately attracted by the relevance of Yucatan’s offer. The personalized recommendations demonstrated a perfect understanding of our market and our challenges. In addition, we immediately met the people who would accompany us daily and who are still with us today. The implementation of the editorial strategy allowed us to readjust the key messages. This document is today the backbone of our communication and follows the evolution of our company. The results have been fast, and we can measure, thanks to the share of voice, to what extent our visibility in the media has increased. The team is creative and responsive. Our consultants are a source of inspiration daily and we consider them to be an integral part of our team.”
Pascale Magne, Marketing & Communication manager, Vertiv France
References
Claranet
Press Launch of a New Strategic Offering for Claranet
Claranet is a leading French digital transformation provider founded in 1996, with 3,000 employees worldwide and 900 staff in France. The company generates over €600 million in revenue and supports more than 10,000 clients on critical challenges: Cloud, cybersecurity, compliance, applications, data, and artificial intelligence. Through recognized expertise and agile, customized services, Claranet enables clients to succeed in their digital transformation journey and drive business growth.
Context and objectives
As a tech press relations agency, Yucatan supports Claranet in launching Clovis, its innovative sovereign artificial intelligence solution designed for enterprises. Through an integrated approach combining media relations and sector-specific communications, Yucatan positions Claranet as a trusted strategic partner—beyond its historical image as a hosting provider—by highlighting Clovis’ comprehensive capabilities combining generative AI and agentic AI. This strategy prioritizes mid-market companies (ETI) and local authorities managing sensitive data, showcasing Claranet’s competitive advantages and Clovis’ sovereign benefits to secure and accelerate their digital transformation.
Missions
- Develop strategic messaging for key vertical targets: Finance/Insurance, Healthcare/Mutual Insurance, Local Authorities, Business, IT, and regional media audiences
- Reinforce Claranet’s sovereign positioning and credibility as a trusted provider
- Highlight Claranet’s sustained growth and international presence
- Strengthen client proximity and deep understanding of client challenges
- Affirm Claranet’s comprehensive approach covering the entire IT value chain
- Showcase multiple certifications and recognized expertise across all service lines
- Demonstrate Claranet’s capability to support Fortune 500 companies, mid-market enterprises (ETI), and SMEs
References
Accessiway
Press Relations Management and Visibility Development for Accessiway
AccessiWay is one of Europe’s leading digital accessibility specialists, dedicated to digital inclusion. The company helps organizations transform their digital services by making them more accessible, inclusive, and fully compliant with regulatory standards – for everyone, regardless of physical or cognitive limitations.
With recognized expertise, a team of digital accessibility specialists, and an innovative technological approach, AccessiWay has already helped over 1,500 European companies accelerate their transition toward sustainable and responsible digital inclusion.
Context and objectives
As a tech PR agency, Yucatan aims to establish AccessiWay as France’s digital accessibility leader by highlighting its technological expertise to mainstream and specialized media, key clients, and building trust and credibility in the market.
Missions
- Promote AccessiWay’s corporate and product news to French media as the foundation of strategic communications
- Secure qualified and consistent media coverage in mainstream and specialized press outlets
- Distribute company key messages and reinforce legitimacy with decision-makers
References
PTx Trimble
Media relations and visibility development for PTx Trimble in France
PTx Trimble™ is a joint venture between AGCO and Trimble dedicated to precision agriculture innovation. The company develops farmer-centric technology solutions covering the entire crop cycle: soil preparation, seeding, water management, crop protection, nutrient management and harvesting. A leader in mixed-fleet solutions, PTx Trimble stands at the forefront of smart farming and autonomous agriculture technologies, driving both performance and sustainability for farming operations.
Context and objectives
Yucatan supports PTx Trimble™ in its media relations strategy in France. The agency promotes PTx Trimble’s precision agriculture solutions to agricultural and technology media, highlighting their tangible benefits for farmers — improved yields, reduced input use and better resource management. At a time when agriculture must balance productivity with sustainability, Yucatan conveys PTx Trimble’s vision of smarter, more responsible farming to key audiences.
Missions
- Design and execution of media relations campaigns targeting agricultural, technology and business media to increase PTx Trimble’s visibility in France.
- Drafting of press releases, opinion pieces and expert content showcasing precision agriculture innovations and their benefits for farmers.
- Coordination of speaking opportunities, participation in agricultural trade shows and engagement with key opinion leaders to strengthen PTx Trimble’s positioning as a benchmark in smart farming.
References
Segway-Ninebot
Segway-Ninebot
Segway-Ninebot has been developing electric and intelligent mobility solutions since 1999.
The company is present in over 100 countries and operates ten offices worldwide. Segway-Ninebot Europe’s headquarters is established in Amsterdam since June 2016 and employs over 45 people.
Context and objectives
The Yucatan agency’s mission is to support the Segway-Ninebot teams in order to increase brand awareness in France and to create preference in the choice of Segway-Ninebot products.
Missions
- Daily consulting and support
- Drafting and distribution of press releases
- Event support
- Manage product tests
References
FORMLABS
Develop the image in France of a leader in 3D printing
Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, Hungary, and North Carolina, Formlabs is the professional 3D printer of choice for engineers, designers, manufacturers, and decision makers around the globe.
Through its Factory Solutions offering for industrial users, Formlabs provides the factories of tomorrow with the flexibility and versatility needed for demanding, evolving industrial applications. Formlabs also develops its own suite of high-performance materials that continue to push the boundaries for 3D printing, as well as best-in-class 3D printing software.
Context and objectives
Helping Formlabs to develop its reputation in France.
Highlighting Formlabs’ 3D printing solutions, its strategic partnerships but also the achievements of its customers.
Missions
- Writing and localization of press releases
- Creation of customer testimonials
- Accompaniment at trade fairs and events
- Management of relations with journalists on a daily basis
References
PlanRadar
Develop PlanRadar’s image in France with PR & expert content
PlanRadar is an award-winning digital platform that generates time and cost savings for real estate and construction projects by digitising task management, documentation and communication.
Context and objectives
Our Paris-based press relations agency‘s mission is to raise PlanRadar’s reputation and image, and promote recognition of the company as a major player in the digitisation of the construction and real estate industries.
Missions
- Localization and distribution of press releases
- Creation / adaptation of expert and opinion content
- Follow-up with journalists
- Reporting according to detailed KPIs
References
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