Développer la notoriété d’un nouvel acteur de la digitalisation du secteur du BTP.
Novade is a one-stop-shop for field management for the building and construction industry. Novade digitises and automates site processes including quality, safety, progress monitoring, workforce management, and maintenance.
Powerful analytics provides insights for
customers to streamline operations and drive results.
Leading contractors, real estate developers, owners, and operators around the world trust Novade to drive their digital transformation.
Founded in 2014, Novade is headquartered in Singapore and operates globally with offices in Paris, London, Hong Kong, Jakarta, Tokyo, Sydney, New Delhi, Bangkok, Beijing, and Beirut.
Context and objectives
Supporting a new player in the digitalization of the construction sector in its search for notoriety in the French press.
Missions
- Day-to-day consulting
- Writing and distributing press releases for the launch of new solutions
- Writing and distributing expert papers
- Organisation of interviews
- Writing and promoting customer cases
References
FORMLABS
Develop the image in France of a leader in 3D printing
Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, Hungary, and North Carolina, Formlabs is the professional 3D printer of choice for engineers, designers, manufacturers, and decision makers around the globe.
Through its Factory Solutions offering for industrial users, Formlabs provides the factories of tomorrow with the flexibility and versatility needed for demanding, evolving industrial applications. Formlabs also develops its own suite of high-performance materials that continue to push the boundaries for 3D printing, as well as best-in-class 3D printing software.
Context and objectives
Helping Formlabs to develop its reputation in France.
Highlighting Formlabs’ 3D printing solutions, its strategic partnerships but also the achievements of its customers.
Missions
- Writing and localization of press releases
- Creation of customer testimonials
- Accompaniment at trade fairs and events
- Management of relations with journalists on a daily basis
References
SOTI
Develop SOTI’s visibility in the French media
SOTI is the world’s most trusted provider of mobile and IoT device management solutions, with more than 17,000 enterprise customers and millions of devices managed worldwide.
SOTI’s innovative portfolio of solutions and services provide the tools organizations need to truly mobilize their operations and optimize their mobility investments. SOTI extends secure mobility management to provide an integrated solution to manage and secure all mobile devices and connected peripherals in an organization.
Context and objectives
Develop SOTI’s reputation in France by localizing its communication to the press and opinion leaders.
Develop notoriety in France of the worldwilde leader of mobile and IoT device management
- Writing and localization of press releases.
- Writing of client cases.
- Writing and placing expert opinion pieces.
- Organisation of interviews with French executives.
References
Stormshield
Develop notoriety and protect reputation of a cybersecurity european leader
Stormshield is a leading European player in the cybersecurity industry. Stormshield technologies, certified and qualified at the highest European level, address the IT and OT challenges to protect the activities of enterprises, government institutions and defense organizations worldwide.
By choosing Stormshield, you are opting for trusted European cybersecurity.
Context and objectives
Supporting Stormshield at every stage of its communication with the press and key opinion leaders.
Placing Storshield at the heart of the debate on trusted digital sovereignty.
- Monitoring of the cyber ecosystem.
- Writing and distributing press releases
- Writing and placing opinion and expertise papers.
- Daily management of relations with journalists.
- Organising interviews with experts and Stormshield management.
References
Secure-IC
Develop Secure-IC’s notoriety in the medias
With presence and customers across 5 continents, Secure-IC is the rising leader and the only global provider of end-to-end cybersecurity solutions for embedded systems and connected objects.
Secure-IC provides Silicon-proven and cutting-edge protection technologies, integrated Secure Elements and security evaluation platforms to reach compliance with the highest level of certification.
Context and objectives
Support Secure-IC in the development of its notoriety while evangelizing the concept of Security by design.
To promote the different stages of its development (fund raising, acquisitions, international development…).
Support Secure-IC in the development of its image in the media and in the evangelisation of the concept of Security by design.
- Daily watch to identify hot topics likely to be subject to rebounds and value-added commentary and allow teams to be informed about the latest news in the ecosystem
- Drafting and distributing press releases
- Exclusive writing and placement / wide distribution of opinion and expertise bylines
- Managing daily relations with journalists
References
Mega International
Press relations & influence and content production
Founded in 1991, Mega international is a global software company and recognized market leader. The company partners with customers to improve governance and accelerate transformation by leveraging technology. Mega helps companies better analyze how they can operate and make the right decisions to accelerate the creation of value.
The Hopex Platform connects business, IT, data and risks perspectives in a single place that integrates across an entire company’s ecosystem. The Mega services team partners with customers to deliver projects with a pragmatic approach.
Context and objectives
Yucatan supports Mega International for press relations, content production and influencers research.
Missions
- Writing, localization, and distribution of press releases
- Drafting and placing of expert opinion pieces
- Expert speaking opportunities in the media
- Influencer research and engagement strategy
References
Vertiv
Press relations and content creation for Vertiv France
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to ensure its customers’ vital applications run continuously, perform optimally and grow with their business needs. As Architects of Continuity™, Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Columbus, Ohio, Vertiv employs around 20,000 people and does business in more than 130 countries.
Context and objectives
The Yucatan agency has been Vertiv France’s partner for press relations and content creation since 2018. Following a rebranding, Vertiv needed to reaffirm its expertise to its partners and clients.
Missions
- Writing / localization and distribution of press releases
- Drafting and placement of opinion papers
- Managing relations with journalists
- Trade shows support
- Weekly Newsletter
- Realization of an editorial strategy with redefinition of the messages
- Writing blog posts
Client testimonial
“When we were looking for a new press relations agency to support Vertiv France, we were immediately attracted by the relevance of Yucatan’s offer. The personalized recommendations demonstrated a perfect understanding of our market and our challenges. In addition, we immediately met the people who would accompany us daily and who are still with us today. The implementation of the editorial strategy allowed us to readjust the key messages. This document is today the backbone of our communication and follows the evolution of our company. The results have been fast, and we can measure, thanks to the share of voice, to what extent our visibility in the media has increased. The team is creative and responsive. Our consultants are a source of inspiration daily and we consider them to be an integral part of our team.”
Pascale Magne, Marketing & Communication manager, Vertiv France
References
Kofax
KOFAX press relations management
Thanks to Kofax’ intelligent automation software platform, companies can transform business processes that require large information flows, reduce manual tasks and errors, minimize costs, and improve customer engagement. Its high-performance, easy-to-deploy solution includes Robotic Process Automation (RPA), cognitive capture, process orchestration, mobility and engagement, and analytics capabilities.
The result is reduced compliance risk, improved competitiveness, increased growth and increased profitability. Kofax delivers rapid ROI to more than 20,000 customers in the financial, insurance, public sector, healthcare, supply chain, BPO and other industries. Kofax delivers its software solutions directly and through a distribution network of more than 650 indirect partners and integrators in more than 60 countries in the Americas, EMEA and Asia Pacific.
Context and objectives
The Yucatan agency has been Kofax France’s partner for press relations since 2018.
Kofax relies on the expertise of the Yucatan agency to consolidate its position as a major player in RPA and intelligent process automation on the French market, in a highly competitive environment.
Missions
- Location and distribution of press releases
- Location and placement of opinion papers
- Managing relations with journalists
- Accompaniment to events
- Creation of newsletters for internal use: 1 weekly market watch and 1 monthly reporting and sharing of results.
- Management of Twitter account and support on LinkedIn
Client testimonal
“Yucatan’s professionalism and expertise has been recognized by Kofax’s management for several years, following a previous collaboration. When in 2018 we needed support to strengthen our presence on the French market, the choice of the Yucatan agency was obvious. The responsiveness of the teams, their creativity and their recommendations perfectly aligned with our needs resulted in spectacular results in a short period of time. The increase in our visibility in the media translated into a significant increase in our share of voice and incoming requests from prospects. I recommend the Yucatan agency without hesitation”.
Karolina Glachant, Marketing Manager EMEA South, Kofax France Technologies
References
Artec 3D
Press relations for Artec 3D
Artec 3D is a global leader in handheld and portable 3D scanners and has been at the forefront of developing innovative 3D technology since 2007.
We pride ourselves on manufacturing high quality, yet easy to use portable 3D scanners, smart, user-friendly 3D software and an SDK that provides the best integration possibilities, whatever the application. With a worldwide presence and a large number of global clients, we provide state of the art 3D technology in these respective areas: Industrial Design & Manufacturing, Healthcare, Science and Education and Art & Design.
Context and objectives
Press relations management and content creation for Artec 3D since 2018, in order to develop the visibility of a company without any office in France.
Missions
- Writing / localizing and distributing press releases
- Managing relations with journalists
- Support at trade shows
- Search for speaking opportunities
Client testimonial
“Yucatan has been supporting us for years through our press relations activities and international events with great success.
Their responsiveness and perfect knowledge of the French-speaking media make them first-rate collaborators on whom we can rely without any hesitation.”
Jean Colet, Content Strategist at Artec 3D
References
SEMrush
Develop SEMrush’s notoriety
SEMrush is an online visibility analysis platform that enables companies to achieve measurable results in online marketing. Used by more than 4 million marketing professionals worldwide, SEMrush offers solutions for SEO, PPC, content, social networks and competitive search.
The company is staffed with 650 specialists in four countries and united towards a single goal: to create the best competitive intelligence solution for all areas of digital marketing
Context and objectives
Yucatan’s PR consultants have the mission to develop SEMrush’s notoriety through the delivery of SEO data and web analyses to high audience media.
Missions
- Daily press monitoring to identify potential recurrent topics for surveys and news stories to quickly bounce on
- Drafting and distribution of press releases
- Production of infographics and illustrations
- Managing relations with journalists
Client testimonial
“In just a few weeks, the Yucatan agency really moved us up a step in terms of visibility. Thanks to their professionalism and constant curiosity, its PR consultants have managed to clear uncharted territory for us… And it’s a real pleasure to work with them on a daily basis! “
Anna Kochegura, Marketing Manager France.
References
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