Press releations management for Ametra Group
For over 40 years, the Ametra Group has supported manufacturers in the development and integration of mechanical, electrical and electronic systems.
Context and objectives
To develop Ametra’s reputation and promote the company’s image and recognition as a major player in the French 4.0 industry.
Missions
- Writing and distributing corporate press releases: rebranding, partnerships, setting-up, celebrations, …
- Placing the CEO’s contributions in the business and trade press in the form of opinion pieces: taking a high position on market issues
- Organization of reporting within the Anjou Electronique factory
- Market watch & newsjacking: jumping on societal and industrial news to trigger interviews
- Creation of “wide angle” topics with interview proposal: feminization of the sector, well-being at work, digitalization, …
References
Precia Molen
Precia Molen’s PR management
Precia Molen designs, manufactures, sells, installs, maintains and verifies industrial and commercial static weighing systems. Its solutions are designed for both heavy industry (mining, quarries, steel industry, energy, environment…) and light industry (food industry, chemistry, transport and logistics…).
Created in 1951 and based in Privas (Ardèche), Precia Molen is active in 42 countries through 20 subsidiaries. The group has six production sites in France, the Netherlands, Morocco, India and Scotland and employs a total of more than 1,000 people.
Context and objectives
Since 2010, the mission of the Yucatan agency’s PR consultants has been to develop Precia Molen’s reputation and image by promoting the recognition of the company as a world leader in the industrial weighing industry.
Missions
- Drafting and distribution of corporate & solutions press releases: rebranding, partnerships, locations, acquisitions, financial results, events, product launches…
- Enhancing the President’s visibility in the business and trade press Industry through interviews and opinion pieces.
- Search for speaking opportunities for finance, marketing and product managers.
- Press trips, site visits, corporate events.
- Writing and promotion of customer cases
- Ecosystem monitoring
References
Copernicus
Media coverage of European Commission climate data
Copernicus, the European Union’s flagship Earth observation programme, is dedicated to the observation of weather and climate change worldwide.
The organisation collects and consolidates huge datasets and makes them freely available for use by all stakeholders – public organisations, companies and associations. Thus, its data are used by players in the food, energy and transport sectors, and by organizations such as Météo France and Windy.
Context and objectives
Within the framework of this European Commission initiative, Yucatan is the agency of the Worldcom PR Group network in charge of communication and press relations for Copernicus in France.
Over the past two years, the data and analyses produced by Copernicus and disseminated by Yucatan’s PR consultants have become the reference information for the French general and specialized media
Missions
- Localization and distribution of monthly weather bulletins
- Localization and distributing press releases for Copernicus news and environmental events
- Drafting and distribution of pitch angles
- Organization of press trips, interviews and informal meetings
References
Sharp
Sharp Europe Media Relations, BtoB and Consumer Products
Since its creation in 1912, Sharp Corporation has been a company recognized around the world for its unique high-tech products and solutions that play a key role in the future of electronics manufacturing.
Sharp is the inventor of products offering a wide range of display technologies and solutions for all types of professional and consumer applications. TVs, home appliances, document management and display systems, multifunctional systems, video walls, 8k+5G duo ecosystem, IoT, digital displays and other collaborative touchscreens.
Sharp is also one of the world’s largest manufacturers of photovoltaic modules and has been a pioneer in the use of these technologies for 60 years. Sharp offers solar modules as well as solutions for the storage and reuse of captured energy. To date, the manufacturer has delivered more than 50 million PV modules worldwide.
Context and objectives
The Yucatan agency has been the partner for press relations and event support for Sharp Europe and Sharp France (professional and consumer products) since 2011.
Missions
- Writing and distribution of corporate press releases: rebranding, partnerships, financial results
- Writing and distribution of press releases on BtoB and BtoC products
- Writing and distribution of expert opinions
- Managing daily relations with journalists, seeking speaking opportunities for Sharp Europe and Sharp France executives
- Coordination of product tests and contests / barter deals
- Support at national and international trade fairs and events
- Press trips, partnering and sponsoring of public relations operations
- Writing and promotion of success stories
References
SimonsVoss Technologies
SimonsVoss Technologies press relations management
SimonsVoss Technologies, a German company founded in 1995, is a specialist in digital locking and access control systems for the B2B market.
At the forefront of innovation, SimonsVoss has reinvented conventional locking systems by developing tailor-made solutions that meet security and design requirements.
Context and objectives
The PR consultants of Yucatan have the mission to develop the awareness and brand image of SimonsVoss Technologies, the expertise of its team, and to highlight its solutions and references in the SimonsVoss core target press.
Missions
- Drafting and distribution of press releases
- Drafting and placement of expert opinions pieces
- Managing relations with journalists
- Monthly watches sent to internal teams
- Search for speaking opportunities
Client testimonial
“We have been working with Yucatan for over a year now and our press results have almost doubled!
I am very satisfied with this agency, which is always ready to make suggestions to improve our collaboration.
We have become a reference in our sector thanks to Yucatan’s work; and this in record time.
Available, attentive and professional: I recommend it. »
Camille Nardot, Marketing & Communication Manager at SimonsVoss Technologies France
References
Rexroth
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