Strategic Communications and PR to accelerate fundraising for Les Companions
Les Companions is an innovative startup in the building and construction sector. The company stands out through the development of PACO®, a revolutionary collaborative painting robot designed to automate and optimize painting operations. Launched to market in late 2024, PACO® offers a unique technological solution that values human expertise while delegating repetitive and tedious tasks to robotic automation. This approach redefines construction trades by combining technological innovation with respect for professional craftsmanship.
Context and objectives
Yucatan supports Les Companions at a strategic inflection point in its growth, as the startup raises funds to accelerate PACO®’s industrialization and strengthen its position as a leader in collaborative robotics for construction. As an agency specialized in innovation across building and construction markets, Yucatan showcases Les Companions’ unique expertise and disruptive approach addressing a real market need: automating repetitive painting work while preserving and elevating human skills. Through an integrated strategy combining media relations and innovation communications, Yucatan positions Les Companions as a key player in construction’s robotic and digital transformation, reaching investors, industry decision-makers, and construction professionals.
Missions
- Support the narrative around deeptech startup funding and the transition from startup to scale-up model
- Reinforce credibility with investors by highlighting expertise, market traction, and industrialization strategy
- Generate increased visibility in specialized construction, building, and technology innovation media
- Position Les Companions as an innovative player addressing construction automation challenges
- Showcase concrete use cases of PACO® and its operational impact on construction sites and painting projects.
References
MVN
Press Relations and Thought Leadership for MVN
MVN is the leading French specialist in low-pressure mechanical ventilation (LPMV) for collective residential buildings undergoing renovation. Founded in 2003, the company is the only designer and manufacturer of solutions entirely dedicated to this innovative technology. With 140,000 homes equipped, 500 clients, and 10,000 homes commissioned annually, MVN combines manufacturing expertise, ISO 9001/14001 certifications, and recognized professional training in the sector.
Context and objectives
Yucatan supports MVN in amplifying its visibility among specialized building media and industry opinion leaders. As an agency specialized in innovation across building and construction markets, Yucatan reinforces MVN’s image as the undisputed expert in low-pressure mechanical ventilation and recognized leader in energy-efficient renovation of collective residential buildings. Through an integrated strategy combining media relations and sector-specific communications, Yucatan positions MVN as the reference partner, building preference among installers, specifiers, and end clients. This approach supports MVN’s ambitious growth objectives by consolidating its technological leadership and expert authority in the French ventilation market.
Missions
- Combine technical communications with broader coverage of societal issues: housing shortage, residential ventilation, indoor air quality, and public housing policies
- Develop press releases, expert opinion pieces, and pitch angles showcasing MVN’s expertise on topical issues
- Build and maintain strong relationships with specialized building and renovation journalists
- Leverage major national media to amplify MVN’s visibility and authority beyond the sector
- Conduct ongoing press monitoring and rapid response to capitalize on sectoral news opportunities
- Produce a regular newsletter for internal stakeholders and installer partners, highlighting MVN’s expertise and news
References
BWT France
Communication strategy and digital marketing of BWT’s industry and construction departments.
BWT France is one of the largest subsidiaries of the Austrian group Best Water Technology (BWT), the European leader in water treatment. In BtoB, BWT France operates in three markets: residential housing, collective & tertiary buildings and industry.
The company offers innovative, economic and ecological water treatment solutions (filtration, softening, anti-scale, disinfection, de-sludging, osmosis water, etc.) and related services. They include water suitable for human consumption (general cold water, domestic hot water, drinking water), water for climatic networks (heating water, ice water and closed circuits) and water used in industrial processes (pharmaceutical, food processing, aeronautics, etc.).
Context and objectives
Yucatan’s mission is to promote BWT’s know-how, innovative technologies and products to manufacturers (food processing, pharmaceuticals, etc.) and to professionals in the building industry, local authorities and the tertiary sector. In a climatic and environmental context where water resources are strategic, we develop messages to demonstrate how BWT supports its customers in reducing water consumption and preserving water resources.
Missions
- Day-to-day consulting
- Performing an audit and creating an editorial strategy
- Drafting and distribution of press releases
- Drafting and distribution of expert papers
- Organization of interviews
- Writing and promotion of client stories
- Support for trade fairs and events in the ecosystem
- Writing blog posts
- Digital marketing support: definition of personas, inbound marketing strategy (SEO, SEA SMO)
References
FORMLABS
Develop the image in France of a leader in 3D printing
Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, Hungary, and North Carolina, Formlabs is the professional 3D printer of choice for engineers, designers, manufacturers, and decision makers around the globe.
Through its Factory Solutions offering for industrial users, Formlabs provides the factories of tomorrow with the flexibility and versatility needed for demanding, evolving industrial applications. Formlabs also develops its own suite of high-performance materials that continue to push the boundaries for 3D printing, as well as best-in-class 3D printing software.
Context and objectives
Helping Formlabs to develop its reputation in France.
Highlighting Formlabs’ 3D printing solutions, its strategic partnerships but also the achievements of its customers.
Missions
- Writing and localization of press releases
- Creation of customer testimonials
- Accompaniment at trade fairs and events
- Management of relations with journalists on a daily basis
References
Certinergy & Solutions
Press relations and content creation for Certinergy & Solutions
CertiNergy & Solutions, an ENGIE subsidiary, has been helping companies, manufacturers and public bodies to reduce their energy consumption since 2008.
The company offers a range of services, from support in the valuation of CEE to the implementation of complete projects with performance guarantees. With a staff of 150, CertiNergy & Solutions works daily to offer its clients ever more effective and innovative solutions, both on its domestic markets (France and Italy) and abroad.
Context and objectives
Yucatan supports Certinergy & Solutions with press relations and the creation of expert contents to develop the company’s image among journalists and opinion leaders.
By promoting the accomplishments of Certinergy and its clients, the company is able to position itself as a leading expert on the major issues related to the decarbonisation of industry, energy savings, new forms of mobility, renovation of public places, collective housing and tertiary buildings.
Missions
- Market watch & newsjacking: jumping on societal and industrial news to trigger interviews
- Writing and distribution of press releases
- Writing of value-added content (expert tribunes)
- Writing and promoting client cases
- Daily relations with journalists
References
PlanRadar
Develop PlanRadar’s image in France with PR & expert content
PlanRadar is an award-winning digital platform that generates time and cost savings for real estate and construction projects by digitising task management, documentation and communication.
Context and objectives
Our Paris-based press relations agency‘s mission is to raise PlanRadar’s reputation and image, and promote recognition of the company as a major player in the digitisation of the construction and real estate industries.
Missions
- Localization and distribution of press releases
- Creation / adaptation of expert and opinion content
- Follow-up with journalists
- Reporting according to detailed KPIs
References
Artec 3D
Press relations for Artec 3D
Artec 3D is a global leader in handheld and portable 3D scanners and has been at the forefront of developing innovative 3D technology since 2007.
We pride ourselves on manufacturing high quality, yet easy to use portable 3D scanners, smart, user-friendly 3D software and an SDK that provides the best integration possibilities, whatever the application. With a worldwide presence and a large number of global clients, we provide state of the art 3D technology in these respective areas: Industrial Design & Manufacturing, Healthcare, Science and Education and Art & Design.
Context and objectives
Press relations management and content creation for Artec 3D since 2018, in order to develop the visibility of a company without any office in France.
Missions
- Writing / localizing and distributing press releases
- Managing relations with journalists
- Support at trade shows
- Search for speaking opportunities
Client testimonial
“Yucatan has been supporting us for years through our press relations activities and international events with great success.
Their responsiveness and perfect knowledge of the French-speaking media make them first-rate collaborators on whom we can rely without any hesitation.”
Jean Colet, Content Strategist at Artec 3D
References
Ametra Group
Press releations management for Ametra Group
For over 40 years, the Ametra Group has supported manufacturers in the development and integration of mechanical, electrical and electronic systems.
Context and objectives
To develop Ametra’s reputation and promote the company’s image and recognition as a major player in the French 4.0 industry.
Missions
- Writing and distributing corporate press releases: rebranding, partnerships, setting-up, celebrations, …
- Placing the CEO’s contributions in the business and trade press in the form of opinion pieces: taking a high position on market issues
- Organization of reporting within the Anjou Electronique factory
- Market watch & newsjacking: jumping on societal and industrial news to trigger interviews
- Creation of “wide angle” topics with interview proposal: feminization of the sector, well-being at work, digitalization, …
References
Precia Molen
Precia Molen’s PR management
Precia Molen designs, manufactures, sells, installs, maintains and verifies industrial and commercial static weighing systems. Its solutions are designed for both heavy industry (mining, quarries, steel industry, energy, environment…) and light industry (food industry, chemistry, transport and logistics…).
Created in 1951 and based in Privas (Ardèche), Precia Molen is active in 42 countries through 20 subsidiaries. The group has six production sites in France, the Netherlands, Morocco, India and Scotland and employs a total of more than 1,000 people.
Context and objectives
Since 2010, the mission of the Yucatan agency’s PR consultants has been to develop Precia Molen’s reputation and image by promoting the recognition of the company as a world leader in the industrial weighing industry.
Missions
- Drafting and distribution of corporate & solutions press releases: rebranding, partnerships, locations, acquisitions, financial results, events, product launches…
- Enhancing the President’s visibility in the business and trade press Industry through interviews and opinion pieces.
- Search for speaking opportunities for finance, marketing and product managers.
- Press trips, site visits, corporate events.
- Writing and promotion of customer cases
- Ecosystem monitoring
References
Rexroth
Footer
