Press relations and content creation for Certinergy & Solutions
CertiNergy & Solutions, an ENGIE subsidiary, has been helping companies, manufacturers and public bodies to reduce their energy consumption since 2008.
The company offers a range of services, from support in the valuation of CEE to the implementation of complete projects with performance guarantees. With a staff of 150, CertiNergy & Solutions works daily to offer its clients ever more effective and innovative solutions, both on its domestic markets (France and Italy) and abroad.
Context and objectives
Yucatan supports Certinergy & Solutions with press relations and the creation of expert contents to develop the company’s image among journalists and opinion leaders.
By promoting the accomplishments of Certinergy and its clients, the company is able to position itself as a leading expert on the major issues related to the decarbonisation of industry, energy savings, new forms of mobility, renovation of public places, collective housing and tertiary buildings.
Missions
- Market watch & newsjacking: jumping on societal and industrial news to trigger interviews
- Writing and distribution of press releases
- Writing of value-added content (expert tribunes)
- Writing and promoting client cases
- Daily relations with journalists
References
BWT France
Communication strategy and digital marketing of BWT’s industry and construction departments.
BWT France is one of the largest subsidiaries of the Austrian group Best Water Technology (BWT), the European leader in water treatment. In BtoB, BWT France operates in three markets: residential housing, collective & tertiary buildings and industry.
The company offers innovative, economic and ecological water treatment solutions (filtration, softening, anti-scale, disinfection, de-sludging, osmosis water, etc.) and related services. They include water suitable for human consumption (general cold water, domestic hot water, drinking water), water for climatic networks (heating water, ice water and closed circuits) and water used in industrial processes (pharmaceutical, food processing, aeronautics, etc.).
Context and objectives
Yucatan’s mission is to promote BWT’s know-how, innovative technologies and products to manufacturers (food processing, pharmaceuticals, etc.) and to professionals in the building industry, local authorities and the tertiary sector. In a climatic and environmental context where water resources are strategic, we develop messages to demonstrate how BWT supports its customers in reducing water consumption and preserving water resources.
Missions
- Day-to-day consulting
- Performing an audit and creating an editorial strategy
- Drafting and distribution of press releases
- Drafting and distribution of expert papers
- Organization of interviews
- Writing and promotion of client stories
- Support for trade fairs and events in the ecosystem
- Writing blog posts
- Digital marketing support: definition of personas, inbound marketing strategy (SEO, SEA SMO)
References
Birdz
Birdz Press relations management
Pioneer in the automated remote water consumption monitoring system, Birdz deploys a unique know-how in the service of the Smart City.
As a major player in the IoT in France, Birdz offers a very broad range of solutions to manage the city’s services and preserve the quality of the urban environment: water, energy, temperature, pollution, noise, etc.. It controls the entire value chain, from sensor design to the valuable use of millions of collected data.
Context and objectives
Born from the merger of Homerider Systems, m2ocity and a wholly-owned subsidiary of Nova Veolia, Birdz is supported by consultants from the Yucatan agency in order to accelerate its reputation and demonstrate its expertise in preserving the quality of the urban environment in the age of the Smart City.
Missions
- Writing and distributing corporate press releases: rebranding, partnerships, solutions…
- Drafting and distributing expert papers
- Organization of interviews
- Trade fair support
- Writing and promoting customer stories.
References
Copernicus
Media coverage of European Commission climate data
Copernicus, the European Union’s flagship Earth observation programme, is dedicated to the observation of weather and climate change worldwide.
The organisation collects and consolidates huge datasets and makes them freely available for use by all stakeholders – public organisations, companies and associations. Thus, its data are used by players in the food, energy and transport sectors, and by organizations such as Météo France and Windy.
Context and objectives
Within the framework of this European Commission initiative, Yucatan is the agency of the Worldcom PR Group network in charge of communication and press relations for Copernicus in France.
Over the past two years, the data and analyses produced by Copernicus and disseminated by Yucatan’s PR consultants have become the reference information for the French general and specialized media
Missions
- Localization and distribution of monthly weather bulletins
- Localization and distributing press releases for Copernicus news and environmental events
- Drafting and distribution of pitch angles
- Organization of press trips, interviews and informal meetings
References
NewMotion
Press relations for charging solutions for electric vehicles
NewMotion is a leading smart charging solutions provider for electric vehicles. Operating more than 60,000 charge point installations at home, business and public locations across Europe, NewMotion’s mission is to enable everybody to drive as many kilometers as possible powered by clean energy.
Providing access to over 135,000 charging points across 35+ countries, the company offers an expansive roaming network in Europe. More than 250,000 registered drivers already use NewMotions’s charge card or app for a seamless charging experience on-the-go. A member of the Shell group, NewMotion is ISO 9001 & ISO 27001 certified and has played an active leading role since 2009 in the electric vehicle charging industry.
Context and objectives
The mission of the Yucatan agency’s PR consultants is to develop NewMotion’s reputation and image in France and, more broadly, to introduce NewMotion into the public debate about the new ways of mobility.
Missions
- Writing, localization and distribution of press releases
- French Manager’s contributions writing
- Brand mediatization at public events such as trade shows
- Development of customer cases
- Creation of a weekly ecosystem watch newsletter
- Creation of pitch angles around e-mobility, smart city, environment, electrification of company fleets, electric vehicles and local authorities…
References
Université Paris-Descartes
Footer
