Media coverage and Editorial Communication for the Lyon Motor Show
Organized by GL events, the Lyon Automobile Show has become the essential French automotive event held in odd-numbered years. Europe’s premier automotive trade show by diversity, it gathers over fifty automotive brands at each edition. The Show stands out through a unique collaborative model where manufacturers and distributors work closely together to offer the most comprehensive representation of the French and European automotive market.
Context and objectives
Beyond comprehensive press relations management for the Lyon Automobile Show, Yucatan supports the organizer in creating high-value content and innovative event experiences.
The agency notably developed an exclusive annual pre-show event bringing together major automotive brands and specialized journalists around strategic discussions addressing key market concerns. This premium format strengthens the editorial positioning and visibility of the Lyon Automobile Show within the French and European automotive ecosystem.
Yucatan is also the creator and producer of “Flux Libre,” a monthly podcast dedicated to automobiles, mobility, and lifestyle. Entirely produced and hosted by Yucatan’s teams with recognized professional journalists, Flux Libre serves as a valuable editorial asset that reinforces the credibility and authority of the Lyon Automobile Show within the automotive industry.
Missions
- Manage comprehensive press relations for the Lyon Automobile Show with specialized automotive media and national media outlets.
- Write and distribute all press materials highlighting automotive brands, exhibitions, and event activities.
- Manage the Lyon Automobile Show’s official LinkedIn account by creating engaging editorial content and building community engagement around the event.
- Organize and operate the physical press room during the show to welcome journalists and facilitate interactions with exhibiting brands.
- Create and manage an online press room providing centralized access to press materials, images, videos, and essential information for journalists.
- Coordinate with exhibitors’ press departments to ensure complete and cohesive media coverage.
References
Segway-Ninebot
Segway-Ninebot
Segway-Ninebot has been developing electric and intelligent mobility solutions since 1999.
The company is present in over 100 countries and operates ten offices worldwide. Segway-Ninebot Europe’s headquarters is established in Amsterdam since June 2016 and employs over 45 people.
Context and objectives
The Yucatan agency’s mission is to support the Segway-Ninebot teams in order to increase brand awareness in France and to create preference in the choice of Segway-Ninebot products.
Missions
- Daily consulting and support
- Drafting and distribution of press releases
- Event support
- Manage product tests
References
Rétromobile
Media relations and influence for the Retromobile show
Created in 1976, Retromobile is today one of the one of the most prestigious show dedicated to classic cars in Europe.
This prestige enables Rétromobile to bring together all the players in the classic car industry and to propose exclusive exhibitions and animations.
Context and objectives
Yucatan’s mission is to support Comexposium’s teams, before, during and after the show, in order to promote Europe’s finest classic car ecosystem to the media and opinion leaders
Missions
- Daily consulting and support
- Drafting and distribution of trade show information
- Promotion of speakers
- Managing the press room
- Ensure the link between the organization, the exhibitors and the media
References
FORMLABS
Develop the image in France of a leader in 3D printing
Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, Hungary, and North Carolina, Formlabs is the professional 3D printer of choice for engineers, designers, manufacturers, and decision makers around the globe.
Through its Factory Solutions offering for industrial users, Formlabs provides the factories of tomorrow with the flexibility and versatility needed for demanding, evolving industrial applications. Formlabs also develops its own suite of high-performance materials that continue to push the boundaries for 3D printing, as well as best-in-class 3D printing software.
Context and objectives
Helping Formlabs to develop its reputation in France.
Highlighting Formlabs’ 3D printing solutions, its strategic partnerships but also the achievements of its customers.
Missions
- Writing and localization of press releases
- Creation of customer testimonials
- Accompaniment at trade fairs and events
- Management of relations with journalists on a daily basis
References
Certinergy & Solutions
Press relations and content creation for Certinergy & Solutions
CertiNergy & Solutions, an ENGIE subsidiary, has been helping companies, manufacturers and public bodies to reduce their energy consumption since 2008.
The company offers a range of services, from support in the valuation of CEE to the implementation of complete projects with performance guarantees. With a staff of 150, CertiNergy & Solutions works daily to offer its clients ever more effective and innovative solutions, both on its domestic markets (France and Italy) and abroad.
Context and objectives
Yucatan supports Certinergy & Solutions with press relations and the creation of expert contents to develop the company’s image among journalists and opinion leaders.
By promoting the accomplishments of Certinergy and its clients, the company is able to position itself as a leading expert on the major issues related to the decarbonisation of industry, energy savings, new forms of mobility, renovation of public places, collective housing and tertiary buildings.
Missions
- Market watch & newsjacking: jumping on societal and industrial news to trigger interviews
- Writing and distribution of press releases
- Writing of value-added content (expert tribunes)
- Writing and promoting client cases
- Daily relations with journalists
References
Motul France
Press & Influencers relations for Motul
Motul is a global French company which manufacturers, develops and distributes lubricants for engines (motorcycles, cars and other vehicles) and for industry.
As a specialist in synthetic oils, Motul has become the partner of many manufacturers and sports teams for its technological developments in mechanical sports, car and motorcycle racing. Motul is present in many international competitions as official team supplier: MotoGP, Road racing, Trial, Enduro, Endurance, Superbike, Supercross, Rallycross, World Rally Championship, FIA GT, Le Mans 24 Hours, Spa 24 Hours, Le Mans Series, rally raid, Paris-Dakar, F3, etc. In 1977, Motul won its first Motorcycle World Champion title, in the Road Racing category, with Takazumi Katayama on a Yamaha 350.
Context and objectives
Our teams support Motul in increasing the brand’s visibility in the media and among influencers. As a long-standing partner of international motor sports teams and competitions, Motul relies on Yucatan’s experience to develop its press relations and enable journalists and influencers to meet Motul experts.
Missions
- Writing and distribution of press releases
- Assistance on events where Motul is a partner
- Daily relationships with journalists
- Search for influencers for special operations
References
Zunder
Develop Zunder’s image in France with PR
Zunder is the first independent ultra-fast charging operator in Spain and Southern Europe. Founded in 2017 by Daniel Pérez and Lorenzo Antolín, in Palencia (Spain), the company has a €300 million investment plan to create a fast and ultra-fast charging infrastructure in Spain and Europe.
Zunder is backed by international investors such as White Summit Capital and Mirova, the French fund that recently invested 100 million euros in the company. With this backing, Zunder intends to operate over 4,000 charging stations and manage more than 40,000 via its platform by 2025, with an investment plan of 300 million euros over the same period.
Context and objectives
Our Paris-based press relations agency’s mission is to raise Zunder’s visibility in France and support its development in the country by communicating with national and regional media.
Missions
- Weekly watch on the vehicle charging ecosystem
- Distribution of Zunder news
- Creation and placement of value-added content
- Organization of interviews
References
PlanRadar
Develop PlanRadar’s image in France with PR & expert content
PlanRadar is an award-winning digital platform that generates time and cost savings for real estate and construction projects by digitising task management, documentation and communication.
Context and objectives
Our Paris-based press relations agency‘s mission is to raise PlanRadar’s reputation and image, and promote recognition of the company as a major player in the digitisation of the construction and real estate industries.
Missions
- Localization and distribution of press releases
- Creation / adaptation of expert and opinion content
- Follow-up with journalists
- Reporting according to detailed KPIs
References
Mega International
Press relations & influence and content production
Founded in 1991, Mega international is a global software company and recognized market leader. The company partners with customers to improve governance and accelerate transformation by leveraging technology. Mega helps companies better analyze how they can operate and make the right decisions to accelerate the creation of value.
The Hopex Platform connects business, IT, data and risks perspectives in a single place that integrates across an entire company’s ecosystem. The Mega services team partners with customers to deliver projects with a pragmatic approach.
Context and objectives
Yucatan supports Mega International for press relations, content production and influencers research.
Missions
- Writing, localization, and distribution of press releases
- Drafting and placing of expert opinion pieces
- Expert speaking opportunities in the media
- Influencer research and engagement strategy
lient testimonial
“In 2020, we chose Yucatan as our press relations agency to increase our brand visibility and assert our leadership in the business and IT B2B press.
Four years later, we have tripled our press coverage and strengthened Mega’s reputation as a market leader.
Thanks to the support of Caroline and her teams, we have established a relevant voice on the challenges of digital transformation in the service of businesses and their sustainable growth. A solid collaboration, backed by genuine expertise and tangible results.”
Olivia Ouadia, Communications Manager, Mega International.
References
Artec 3D
Press relations for Artec 3D
Artec 3D is a global leader in handheld and portable 3D scanners and has been at the forefront of developing innovative 3D technology since 2007.
We pride ourselves on manufacturing high quality, yet easy to use portable 3D scanners, smart, user-friendly 3D software and an SDK that provides the best integration possibilities, whatever the application. With a worldwide presence and a large number of global clients, we provide state of the art 3D technology in these respective areas: Industrial Design & Manufacturing, Healthcare, Science and Education and Art & Design.
Context and objectives
Press relations management and content creation for Artec 3D since 2018, in order to develop the visibility of a company without any office in France.
Missions
- Writing / localizing and distributing press releases
- Managing relations with journalists
- Support at trade shows
- Search for speaking opportunities
Client testimonial
“Yucatan has been supporting us for years through our press relations activities and international events with great success.
Their responsiveness and perfect knowledge of the French-speaking media make them first-rate collaborators on whom we can rely without any hesitation.”
Jean Colet, Content Strategist at Artec 3D
References
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