Publicizing the actions of the different divisions of the FAF.TT
The FAF.TT, which became AKTO on 1 January 2020, is the french reference institution for employment and professional training in the temporary employment sector. It targets four priority groups: young people under 26 years old, people with disabilities, migrants and job seekers. It supports employment agencies (8,260 in France), employees in the temporary employment sector (693,556 FTEs), and people far from employment in their projects and responds as closely as possible to their needs, in line with the economic framework of the regions.
The FAF.TT also plays a pivotal role between employment agencies and the various employment/training players, facilitating the emergence of collective projects and enabling temporary work to boost and reinforce its impact in favor of employment.
Context and objectives
In the context of the Avenir Professionnel law of September 5 2018, the landscape of professional training in France has been profoundly changed. The FAF.TT, strongly impacted by this reform, became AKTO on January 1 2020, and its status changed from OPCA to OPCO. In March 2018, it entrusted the Yucatan agency with the mission of amplifying the media exposure of its actions towards its target audiences at the national and regional levels.
Missions
- Detailed daily monitoring of the sector and the regulatory context
- Weekly press review distributed internally
- Drafting and distribution of press releases (regional and national topics)
- Animation of the LinkedIn account relaying regional, national and corporate news.
- Drafting and distribution of pitch angles
- Organization of interviews and TV reports.
References
Copernicus
Media coverage of European Commission climate data
Copernicus, the European Union’s flagship Earth observation programme, is dedicated to the observation of weather and climate change worldwide.
The organisation collects and consolidates huge datasets and makes them freely available for use by all stakeholders – public organisations, companies and associations. Thus, its data are used by players in the food, energy and transport sectors, and by organizations such as Météo France and Windy.
Context and objectives
Within the framework of this European Commission initiative, Yucatan is the agency of the Worldcom PR Group network in charge of communication and press relations for Copernicus in France.
Over the past two years, the data and analyses produced by Copernicus and disseminated by Yucatan’s PR consultants have become the reference information for the French general and specialized media
Missions
- Localization and distribution of monthly weather bulletins
- Localization and distributing press releases for Copernicus news and environmental events
- Drafting and distribution of pitch angles
- Organization of press trips, interviews and informal meetings
References
House of Services to the Person – MDSAP
Public Relations for the House of Services to the Person
Created in 2006 by French entrepreneur Brice Alzon, the Maison des Services à la Personne (House of Services to the Person – MDSAP) is a pioneering cooperative in personal services. It has more than 650 members in mainland France and overseas. MDSAP offers its beneficiaries specialist services in more than 10 areas, including home support for vulnerable people with the integration of the Coviva network.
Over the past five years, MDSAP has grown significantly: the number of its members has increased 14-fold and it has recorded annual growth of 25%.
Context and objectives
The MDSAP network, and particularly Coviva dedicated to homecare for the elderly, aims to increase public awareness in order to develop its activities and facilitate the recruitment of the network’s structures throughout France.
The mission of the Yucatan agency’s PR consultants is to develop the Coviva network’s notoriety among the general public in order to develop its activities and facilitate the recruitment of the network’s structures in France:
- National mainstream and specialized mainstream media through special operations
- Local media through special reports and events to promote the professions of life support workers.
Missions
- Daily monitoring to identify news likely to be hijacked: key figures in the sector, new reforms, world days linked to social issues, etc.
- Organisation of special solidarity operations: the “Café Chaud” (“Hot Coffee”) in winter to raise awareness about the isolation of elderly people and the “100% hydration” operation in summer to raise awareness of the high temperatures that can be dangerous for vulnerable people.
- Drafting and distribution of press releases
- Writing and distribution of articles
- Proposal for a report on the life assistant profession
- Managing relations with journalists on a daily basis
References
Government of Ontario
Communication around the 400th anniversary of the French presence in Ontario
The year 2015 celebrated the 400th anniversary of French explorer Samuel de Champlain’s first visit to Ontario.
On this occasion, the Government of Ontario has mandated the Yucatan agency to manage public relations and events related to this anniversary.
Context and objectives
The Yucatan agency’s consultants were in charge of organizing the communication of all the events related to the celebrations of the 400th anniversary of the French presence in Ontario and to remind people about the strong links that have united Ontario and France for the past 400 years.
Missions
- Drafting of all documents associated with this project
- Organization of the visit of the Ontario Government’s Minister for La Francophonie
- Organization of a celebration with the unveiling of a commemorative plaque in Honfleur, in collaboration with international, national and local authorities
- Coordination of journalists at a celebration cocktail party at the Canadian Embassy
- Organization and coordination of journalists and TV teams during the events
References
Techinnov
City of Maricà (Brazil)
Promoting and publicising the assets of the city of Maricà (Brazil)
With a population of 150,000 inhabitants and driven by the strong growth opportunities generated by the exploitation of Brazil’s largest oil field, about 200 kilometres off its coast, the city of Maricá boasts enormous economic potential and a real tourist asset. Occupying the fourth position in terms of expansion and development in Brazil (source: the Brazilian statistical agency IBGE), Maricá is one of the most strategic cities in which to invest in Brazil.
Context and objectives
On the occasion of MIPIM, the largest international market for real estate professionals that takes place every year in Cannes, Yucatan’s team has had the task of publicising the economic, real estate and tourist assets of the town of Maricà to the press, investors, companies and public authorities on two separate occasions.
Missions
- Drafting and localization of all documents
- Organization and coordination of press interviews and business meetings with Brazilian public authorities.
References
Université Paris-Descartes
Footer
