Public relations and content creation for Ingenico Group
Ingenico Group (Euronext: FR0000125346 – ING), the world leader in integrated payment solutions, offers secure payment solutions across all sales channels to support tomorrow’s commerce.
Backed by the largest payment acceptance network in the world, Ingenico’s solutions adapt to both local requirements and the international ambitions of its customers. Ingenico Group is the trusted partner of financial institutions and merchants, from small to leading retailers.
Context and objectives
Ingenico called upon the Yucatan agency in order to support its reputation, and promote its expertise and innovations to its communication targets: financial institutions and vertical targets (small retailers, restaurants, mass distribution, specialized distribution, online retailers…)
- Writing / localization and distribution of press releases
- Development of a vertical communication strategy
- Consumer surveys
- Legal communication
- Writing and placement of expert bylines
- Organization of press statements by the various experts
- Support at trade shows